Mindshare’s Jim Cridlin: The Future of Content Is Customized

LAS VEGAS – Consumers are living in an age in which there’s almost an expectation that any product or service that they purchase will be customized. In an interview with Beet.TV, Jim Cridlin, global head of innovation and partnerships at Mindshare explains that television is now headed on this path. “You see a tremendous explosion […]

 

New Dawn For TV Upfronts: Amobee’s Smolin

LAS VEGAS — The upfronts, the annual season in which US premium content owners tout their upcoming roster of programming in a bid to win advance ad bookings, is around the corner. But, this time, things could look a little different. So says the strategy chief of an ad-tech firm aiming to help the industry […]

 

A+E’s Roseann Montenes: With Client Expectations, There’s No ‘One-Size-Fits-All’

LAS VEGAS– With a streaming landscape that continues evolving, client expectations have changed as well. In an interview with Beet.TV at the Consumer Electronics Show, Roseann Montenes, vice president of precision & performance ad sales at A+E Networks, explains that these changes vary depending on how each client defines “performance”. There’s no one-size-fits-all approach to […]

 

OpenAP Wants More Publishers On Board, Davis Says

When OpenAP, a TV industry consortium for making advanced TV targeting more straightforward, announced the addition of CBS to its repertoire last year, it was just the latest addition to a roster that now numbers: Fox ViacomCBS NBC Universal Univision But Ed Davis isn’t stopping there. In this video interview with Beet.TV at Consumer Electronics […]

 

With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad

A new year, a new decade may have only just begun but, for some, minds are already turning to the key point in the US TV ad sales calendar. Upfronts season peaks in May, when video and TV content owners showcase their upcoming repertoire in a bid to secure advance ad buyers from brands and […]

 

Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says

LAS VEGAS – Ad-tech platform LiveRamp is now helping advertisers to buy campaigns centered on real business outcomes, not marketing proxies, after its earlier acquisition of the vendor Data Plus Math. LiveRamp acquired the company back in July. In this video interview with Beet.TV, Allison Metcalfe, the GM of LiveRamp’s TV offering, explains what new […]

 

“Hurry Up!” Group M’s Matt Sweeney Urges Broadcasters to Migrate to CTV

LAS VEGAS –  Media agencies have been watching the growth of subscription video-on-demand (SVOD) services with alarm. If more people are paying for ad-free TV, where will brands go to reach audiences? At least the overall growth of connected TV as an overall category is giving them some reassurance. After all, connected TV services provide […]

 

ACR Enables ‘One Media Truth’: Nielsen’s Rao

LAS VEGAS — Historically, the TV ad industry has predicated on estimated the size and kind of audiences watching particular shows, now knowing for sure. But automatic content recognition (ACR) technology is now beginning to help advertisers and broadcasters know for sure. It works using a range of hardware and software that either listens to […]

 

NBCUniversal’s Denise Colella: The Launch of One Platform Brings Addressability to Linear Ads

LAS VEGAS– Denise Colella, svp of advanced advertising at NBCUniversal, says this year at the Consumer Electronics Show, the question that’s top of mind is whether or not this year is the year of addressable – when addressable measurement will finally extend beyond streaming services to all platforms. “Just as they used to say ‘Is […]

 

Schleider: Nielsen and Amobee Partnership Will ‘Level the Playing Field’ of Visibility Across Devices

LAS VEGAS– Through a new partnership with Nielsen, independent advertising platform Amobee is helping to usher the next stage of convergence, connected TV and linear media planning. By working with Nielsen, and specifically with the company’s Gracenote ACR (automatic content recognition) data, Amobee has access to more granular viewership data that functions on the individual […]

 

Dynamic Creative Optimization is Here: MediaCom’s Sasha Savic

Along with an evolution of content and streaming has come a shift in creative optimization. In an interview with Beet.TV at CES, Sasha Savic, CEO of MediaCom U.S. explains that we’re on the verge of major change in customization. As far as opportunities for creative optimization, Savic says that in years past it has mostly […]

 

Matter More Media’s Scheppach: 25% of Linear TV Will Be Addressable This Year

With so much content at our disposal, how can we make more of it addressable? In an interview with Beet.TV, Tracey Scheppach, CEO and cofounder of Matter More Media, explains that this is a huge priority in the coming year. Scheppach was shocked to calculate that maybe 3% of all linear media has been made […]

 

Seven Networks Beta-Test Nielsen’s Addressability: Abcarian

LAS VEGAS — A+E Networks, AMC Networks, CBS, Discovery, Fox, NBCUniversal and WarnerMedia will run dynamically swapped-out ads ads in live linear TV feeds as part of a beta test for Nielsen’s addressable TV advertising technology. Nielsen announced the beta on Monday. It will run through the first half of 2020 ahead of a planned […]