All posts by David Kaplan

Index Exchange’s Cory Greenberg: Creative Standardization Will Unlock Streaming’s Real Value
17 Jun 2025
Infillion’s Jeremy Woodlee: Retail Media Networks Are Entering Their Second Era
11 Jun 2025
The Trade Desk’s Craig Spirelli: Combining Data and Content Is the Holy Grail
10 Jun 2025
Index Exchange’s Caley Lewis: SSPs Aren’t ‘Dumb Pipes’
8 Jun 2025
Haleon’s Kelly Kavanagh: When Shondaland Calls About Your Allergy Brand, You Know It’s ‘Polin’ Season
4 Jun 2025
The Trade Desk’s Jeff Daniel: Our CTV Campaign With Kinective Media Delivered 250,000 New Households for Luxury Brand
1 Jun 2025
Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume
1 Jun 2025
ReachTV’s Lynnwood Bibbens: Live Sports Now Accounts for Majority of Airport Networks’ Programming
21 May 2025
IAB’s Chris Bruderle: Digital Video Will Capture Nearly 60% of TV and Video Ad Spend in 2025
21 May 2025
Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
21 May 2025
Icon Media Direct’s Minnie Dimesa: Independence at The ‘Speed of Innovation’
18 May 2025
Cognitiv’s Jana Jakovljevic: What The Ad Industry Still Misunderstands About ‘Context’
15 May 2025
Teads’ Neala Brown: The Real Reason Attention Metrics Matter So Much at the NewFronts and Upfronts Talks
15 May 2025
Jinx Joglekar: What Do TV Viewers Want to See More Of? Flexibility and Control
11 May 2025
Razorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a Contradiction
7 May 2025
IAB’s Cintia Gabilan: 2025 NewFronts Reflect Industry’s ‘Massive Transformation’
1 May 2025
Activision Blizzard Media’s Claire Nance: Players Are Cross-Platform — Brands Should Be Too
27 Apr 2025
Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth
22 Apr 2025
Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising Frontier
10 Apr 2025
Havas Media’s Diana Bernstein: Focusing on ‘Micro-communities’ Is Bigger Than Geo-targeting
9 Apr 2025