All posts by David Kaplan

MRI-Simmons’ Conor Burgess: FAST Channels Remain ‘Underserved’ for Measurement and Targeting
3 Nov 2025
OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
2 Nov 2025
Samsung Ads’ Courtney Howell: Native TV Placements Capture 11 Minutes of Daily Decision Time
29 Oct 2025
Mondelēz’s Cristina Marinucci: ‘Momentum Over Perfection’ Breaks Data Silos
28 Oct 2025
Epsilon’s Adam Skinner: Connected Identity Prevents Post-Purchase Ad Bombardment
26 Oct 2025
Takeda’s Katie Van Horn: Condition-Based Audiences End Wasted Impressions in Pharma TV
20 Oct 2025
IPG Mediabrands’ Amie Owen: How Retail Data Creates ‘3D Picture’
19 Oct 2025
Hearst’s Mike Irenski: We Write About Our Audiences’ House, Not the White House
14 Oct 2025
LUMA Partners’ Terry Kawaja: Gaming Offers CTV Alternative to Strained Supply Constraints
8 Oct 2025
Epsilon’s Heather Campain: Identity Resolution Transforms Transactional Relationships Into Personal Connections
7 Oct 2025
Horizon Media’s Alex Stone: Gaming Remains Underrepresented When It Comes to Ad Spend
5 Oct 2025
Walgreens’ Kelly Torgeson: Stores Are Media Channels That Transform Shopping Into Brand Experiences
29 Sep 2025
Wunderkind’s Adam Gendelman: Ad Industry’s Quantity-Over-Quality Obsession Hurts Brand Affinity
23 Sep 2025
IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics
14 Sep 2025
Circana’s Cara Pratt: ROI Clarity Trumps Speed and Precision as Company Integrates Two Major Acquisitions
9 Sep 2025
Horizon’s Domenic Venuto: Avoiding ‘Tech Debt’ Is Key to Facing Agency Competition
3 Sep 2025
T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’
3 Sep 2025
Lou Paskalis: Data Budgets will Grow Faster Than Ad Spending as Recession Fears Loom
28 Aug 2025
T-Ads’ Anthony Di Muccio: Marketers Don’t Just Want Data—They Want Outcomes
27 Aug 2025
WPP Media’s Lauren Lavin: Retail Media Networks Face Consolidation as ‘Grading Your Own Homework’ Era Ends
25 Aug 2025