All posts by David Kaplan

VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignores It
23 Jul 2025
KERV’s Jay Wolff: We’re Only in the Third Inning of Shoppable TV
22 Jul 2025
Healthcare Marketing’s AI Revolution Needs Legal Teams to Catch Up
21 Jul 2025
Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for Pharma
20 Jul 2025
Attain’s Brian Mandelbaum: to Break ‘Performance vs. Branding,’ Focus on Accountability
15 Jul 2025
DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going Mainstream
14 Jul 2025
Perion’s Tal Jacobson: CMOs Still Can’t Show CFOs What Their Media Dollars Actually Do
14 Jul 2025
Ogury’s Thomas Bernal: Stop Looking for the Right People. Find the Right Personas Instead
9 Jul 2025
Unilever’s Aaron Sobol: You Need ‘Exponentially More’ Creative Assets to Succeed Today
8 Jul 2025
The Trade Desk’s Jill Smith: Retail Media’s Next Wave Requires Breaking Down Internal Silos
8 Jul 2025
LiveRamp’s Frederick Stanichev: Privacy Is a Competitive Advantage for Brands
6 Jul 2025
Quan Media’s Brian Rappaport on Out of Home’s Staying Power — Plus Details On New Tradition Alliance
2 Jul 2025
VuePlanner’s John Cobb: YouTube Is the Cultural Engine of all Generations
1 Jul 2025
Index Exchange’s Cory Greenberg: Creative Standardization Will Unlock Streaming’s Real Value
17 Jun 2025
Infillion’s Jeremy Woodlee: Retail Media Networks Are Entering Their Second Era
11 Jun 2025
The Trade Desk’s Craig Spirelli: Combining Data and Content Is the Holy Grail
10 Jun 2025
Index Exchange’s Caley Lewis: SSPs Aren’t ‘Dumb Pipes’
8 Jun 2025
Haleon’s Kelly Kavanagh: When Shondaland Calls About Your Allergy Brand, You Know It’s ‘Polin’ Season
4 Jun 2025
The Trade Desk’s Jeff Daniel: Our CTV Campaign With Kinective Media Delivered 250,000 New Households for Luxury Brand
1 Jun 2025
Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume
1 Jun 2025