All posts by David Kaplan

Pontiac Intelligence’s Keith Gooberman: Legacy DSPs Are Like Battleships — CTV Growth Requires a Speedboat
12 Aug 2025
MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs
10 Aug 2025
T-Mobile’s Cherian Thomas: We Can Finally Tell You If the Register Rang
10 Aug 2025
Beet Retreat Berkshires 2025: Big Ideas in a Countryside Setting
10 Aug 2025
IQVIA’s McLean Shaw: How Healthcare Marketers Can Navigate Tightening Privacy Regulations
6 Aug 2025
Dentsu’s Cara Lewis: ‘Data Sits on the Throne’ in the Content-Commerce Conversation
5 Aug 2025
Magnite’s Gregory Sherrill: Supply Side Partners Are Taking Strategic Control of Media Buying
4 Aug 2025
VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignores It
23 Jul 2025
KERV’s Jay Wolff: We’re Only in the Third Inning of Shoppable TV
22 Jul 2025
Healthcare Marketing’s AI Revolution Needs Legal Teams to Catch Up
21 Jul 2025
Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for Pharma
20 Jul 2025
Attain’s Brian Mandelbaum: to Break ‘Performance vs. Branding,’ Focus on Accountability
15 Jul 2025
DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going Mainstream
14 Jul 2025
Perion’s Tal Jacobson: CMOs Still Can’t Show CFOs What Their Media Dollars Actually Do
14 Jul 2025
Ogury’s Thomas Bernal: Stop Looking for the Right People. Find the Right Personas Instead
9 Jul 2025
Unilever’s Aaron Sobol: You Need ‘Exponentially More’ Creative Assets to Succeed Today
8 Jul 2025
The Trade Desk’s Jill Smith: Retail Media’s Next Wave Requires Breaking Down Internal Silos
8 Jul 2025
LiveRamp’s Frederick Stanichev: Privacy Is a Competitive Advantage for Brands
6 Jul 2025
Quan Media’s Brian Rappaport on Out of Home’s Staying Power — Plus Details On New Tradition Alliance
2 Jul 2025
VuePlanner’s John Cobb: YouTube Is the Cultural Engine of all Generations
1 Jul 2025