David Kaplan

The good news for advertisers is that gaming is where engaged consumers are. Advertisers must take note that generational shifts and technological advancements have transformed gaming from a niche hobby into a mainstream cultural force. “You increasingly have generations of individuals that grew up gaming. So as they grow into adults, they, too, are carrying those habits […]

SAN JUAN, PR — The traditional divide between national and local marketing strategies is outdated and ineffective in today’s complex media landscape, according to Diana Bernstein, Managing Partner, Partnerships at Havas Media Network. “What we’ve been doing at Havas is rethinking local marketing within community marketing,” Bernstein told Beet.TV’s David Kaplan at the Beet Retreat […]

SAN JUAN, PR — TiVo, the company once synonymous with DVRs and the earliest forms of time-shifted TV watching, is continuing its transformation into a significant player in the connected TV operating system space.  As Fariba Zamaniyan, the global vp of data monetization at Xperi-owned TiVo, told Beet.TV’s David Kaplan at the Beet Retreat San […]

SAN JUAN, PR — Media companies and advertisers need a more direct connection with fewer technological intermediaries standing between them, according to Kathy Argyriou, head of Publisher Sales at Comcast-owned ad serving platform FreeWheel. “Some of the trends that I think we’re going to continue seeing between buyers and sellers in the marketplace is that […]

SAN JUAN, PR -The most effective marketing strategies begin with brand-building rather than channel selection, according to Ritu Trivedi, client president at WPP Group’s Mindshare. It makes sense that brands’ natural “channel-agnosticism” is even more ingrained given the endless complexity associated with the variety of media pathways consumers are constantly jumping around to.  “What they’re […]

SAN JUAN, PR – Connected TV’s continued growth seems assured. But there’s one area marketers and media buyers might want to explore to get extra advantage in this rising sea: native ad formats are emerging as a significant growth area, particularly in connected TV environments, according to Greg Sherrill, vice president of demand sales at […]

SAN JUAN, PR – The television industry has effectively rebuilt the fragmented and challenging ecosystem of cable advertising in the streaming world, making it difficult for marketers to measure campaign effectiveness and manage frequency, according to Jonathan Steuer, chief science officer at Simulmedia. “The TV industry has done a great job of recreating the worst […]

SAN JUAN, PR – To understand the state of search, TikTok’s Tim Natividad pointed to the Super Bowl Half-Time Show featuring hip hop artist Kendrick Lamar. Actually, it wasn’t about Lamar’s rapping or choreography. The big search moment was all about Lamar’s flared jeans. Natividad, the US Head of Enterprise Sales, Global Business Solutions at […]

SAN JUAN, PR – Commerce media is transforming retailers into media powerhouses while creating new opportunities for omnichannel strategies — but the balance in those two very different business modes remains a work in progress, according to Lori Goode, Chief Marketing Officer at Index Exchange. “I think commerce media evolving over the next two to […]

SAN JUAN, PR – Media fragmentation has become the state of the world we all live in. So TransUnion is positioning itself as the critical bridge between consumers and marketers, leveraging its identity resolution capabilities to bring clarity to a maddeningly complex landscape. “TransUnion is the ultimate connector within a fragmented media ecosystem,” Julie Clark, […]

LAS VEGAS — Brand research can be so expensive and time consuming, even the biggest marketers limit themselves to a handful of these interactions a year. As a result, the informed decisions about marketing and advertising based on real-world contact with their consumers are also limited.  Enter TestPilot, which claims to help brands host exponentially […]