All posts by David Kaplan

OpenX’s Erika Loberg: Race-to-Bottom CPMs Threatens Premium Content Creation
30 Nov 2025
Genuin’s Matt Wurst: ‘Commerce Is Media Now’
25 Nov 2025
Index Exchange’s Alex Gardner: Contextual Signals Enable ‘Revolution’ In Audience Targeting
23 Nov 2025
TiVo’s Craig Chinn: AI will Create Custom Audience Segments ‘On-the-Fly’
23 Nov 2025
Publicis Media’s Joe Kowan: Retail Data in CTV Enables AI to Optimize for ‘Actual Sale Event’
19 Nov 2025
Publicis’ Linsey Loy: AI Without Identity Creates ‘Hallway of Locked Rooms’
17 Nov 2025
Kerv Interactive’s Jay Wolff: AI-Powered Creative Signals Turn ‘Primetime’ Into ‘You Time’
16 Nov 2025
Infillion’s Bill Todd: AI Agency ‘Democratization’ Is Here. What Does That Really Mean for Marketers and Agencies?
11 Nov 2025
United Airlines’ Maggie Schmerin: We’re Turning ‘Connections’ Into Brand Loyalty Moments
5 Nov 2025
Digitas’ Chelsea Monaco: Retail Media Networks Face Programmatic-Style Consolidation
4 Nov 2025
MRI-Simmons’ Conor Burgess: FAST Channels Remain ‘Underserved’ for Measurement and Targeting
3 Nov 2025
OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
2 Nov 2025
Samsung Ads’ Courtney Howell: Native TV Placements Capture 11 Minutes of Daily Decision Time
29 Oct 2025
Mondelēz’s Cristina Marinucci: ‘Momentum Over Perfection’ Breaks Data Silos
28 Oct 2025
Epsilon’s Adam Skinner: Connected Identity Prevents Post-Purchase Ad Bombardment
26 Oct 2025
Takeda’s Katie Van Horn: Condition-Based Audiences End Wasted Impressions in Pharma TV
20 Oct 2025
IPG Mediabrands’ Amie Owen: How Retail Data Creates ‘3D Picture’
19 Oct 2025
Hearst’s Mike Irenski: We Write About Our Audiences’ House, Not the White House
14 Oct 2025
LUMA Partners’ Terry Kawaja: Gaming Offers CTV Alternative to Strained Supply Constraints
8 Oct 2025
Epsilon’s Heather Campain: Identity Resolution Transforms Transactional Relationships Into Personal Connections
7 Oct 2025