All posts by David Kaplan

Basis’s Katie McAdams: AI’s Data Obsession Risks Emphasis on Short-Term Performance Versus Long-Term Growth
29 Jul 2026
Accenture Song’s Rajat Agarwal: Agentic Commerce Promises ‘The Biggest Transformation’ In Two Decades
28 Jul 2026
Horizon Media’s Katie Comerford: Organizational Change Is the Main Barrier to AI Adoption
22 Jul 2026
Walmart Connect’s Khurrum Malik: Branded Content Series Drives 37% Sales Lift for Participating Brands
21 Jul 2026
IAS’s Srishti Gupta: Media Quality has Shifted ‘From Protection to Growth’
20 Jul 2026
3C Ventures’ Michael Kassan: AI Ranks Among ‘Three Most Important Technological Advances’ In 50-Year Career
16 Jul 2026
Best Buy Ads’ Patrick Albano: AI Search is Collapsing the Discovery-to-Purchase Funnel
15 Jul 2026
Lamar’s Ian Dallimore: OOH Is the ‘Anti-Algorithm’ That Unites Consumers Around Brands
12 Jul 2026
WPP Media’s Adam Shlachter: At Cannes, Creators have Gone From ‘Rough and Raw’ to ‘Primetime Programming’
8 Jul 2026
IAB’s David Cohen: AI Is Doing to the Internet What the Internet Did to Traditional Media
8 Jul 2026
IAS CEO Lisa Utzschneider Steps Down; Lidiane Jones Named Successor
7 Jul 2026
Adobe’s Ryan Fleisch: Agentic AI Strategy Is Only as Good as the Data Foundation Beneath It
7 Jul 2026
Kargo’s Alena Morris: CTV Insights Now Drive Video Strategy Across All Channels
14 Jun 2026
Havas Media’s Sarah Karges: AI’s ‘Search Answers Sooner’ is Having a Dramatic Impact on Healthcare Marketing
8 Jun 2026
MiQ’s Moe Chughtai: Has The TV Industry Adapted To The Reality That ‘The Funnel Is Dead?’
7 Jun 2026
Publicis Health Media’s Diana Bernstein: Can Healthcare Marketers Balance Personalization With Privacy Requirements?
1 Jun 2026
Cuebiq’s Zora Senat: Do Media Publishers Know What Ads Will Actually Resonate With Their Targeted Audiences?
31 May 2026
Fluent’s Matt Conlin: Programmatic Infrastructure Hasn’t Caught Up to Post-Transaction Performance
27 May 2026
Butler/Till’s Gina Whelehan: Healthcare Marketers Must Adapt to AI Impact on Patient Search Behavior
25 May 2026
EssilorLuxottica’s Caroline Proto: Is There More to TV And Digital Video Than Driving Upper Funnel Awareness?
25 May 2026