CANNES – An unprecedented amount of media agency assignments are in review. Morgan Stanley has put that amount at $25 and considers the situation material to the stock price of big advertising marketing companies Michael Kassan, CEO of powerhouse media consultancy MediaLink, is helping many big brands in their agency reviews. He likens the current situation to a “tidal wave.”
In the interview, he outlines the reasons for the the various factors leading to the review, including a lack of trust in the media agencies.
We interviewed him on Monday at Cannes at the MediaLink suite at the Carlton.
This video is part of a series produced at the Cannes Lions Festival, presented by Teads. For more videos from the series, please visit this page.