Do technology and creativity mix? They do if you are attending this year’s Cannes Lions International Festival of Creativity.

“Cannes has evolved over the last couple of years to be this nexus of creativity,” Universal McCann chief investment officer David Cohen tells Beet.TV in this video interview. “Now we’re seeing an influx of technology and data partners, which is representative of what’s going on in the marketplace.”

But those things are not oil and water, according to McCann: “The best creative is informed by tremendous insights based on people, generated by data and technology. We’re human beings who like listening to, telling and entertained by stories. The best stories are on display at the Palais.”

Lions is recognizing the role of technology by staging Lions Innovation, an in-conference track on the collision of tech and creativity.

We interviewed Cohen as part of the series The Road to Cannes, our lead-up to the Cannes Lions Festival presented by Coull.   Please visit this page for additional segments.