Discovery Communication's acquisition of San Francisico-based video Web studio Revision3, which was announced early last month, has closed. 

For an explanation of the purchase, we spoke with Discovery's Chief Digital Officer J.B. Perrette who explains the unique value of Revision3 "authentic" programming, its engagement show-based communities and the network's advertising tactics of deep brand integration.

Our Nitya Rajan caught up with him in the network's New York offices.

Andy Plesser