Could the "Fast Food" News Creation Approach Work for Video? We Don't Think So

WASHINGTON, DC -- Creating quality, enduring online video news content doesn't need to be expensive, but it has to be done with skill and credibility.

It is the skilled video producers who will emerge in this new ecosystem of online video news, those who bring strong journalistic skills, notably editing, to the effort. These are the comments of Mark Whitaker, former editor-in-chief of Newsweek, now NBC News DC Bureau Chief, and Brendan Greeley, multimedia editor for The Economist.

They were participants in Beet.TV Onlnine Video Roundtable in Washington on December 1st.

McDonald's Solution for Online Video News? Nope

TechCrunch's Michael Arrington sounds the alarm about the emergence of "fast food" news sources, including the newly revamped AOL and the fast-growing Demand Media.

We agree that this trend could have troubling consequences for the media business as we know it, and for society.

But for video news creators, the are big opportunities are for those who produce quality content using basic reporting skills. They will rise to the top.

Andy Plesser, Executive Producer

Panelists at the post-roundtable reception (left to right), Brendan Greeley of The Economist, Mark Whitaker of NBC News, me, and Stokes Young, MSNBC.com's Multimedia Editor

Posted on 12/13/2009 at 11:48 AM
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Comments

Good article Andy. There does seem to be a lot of news channels online. They can't all be good.

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It’s hard to imagine a fast food joint actually discouraging people from consuming meat and other resource and CO2-intensive food items but the Swedes have always done things a bit differently.I think so that idea is not bad and it will be taken granted for proper implementation.

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