Little Roku Hits Home Run with Major League Baseball

13-03-01-03-09.jpg
By on 08/11/2009 12:01 AM @beet_tv

Roku, maker of the the $99 box that brings high quality broadband video to the television set, is now providing all Major League Baseball games as one part of the MLB.com premium subscription of  $34.95.

While MLB.com has found success with its online subscription business and has recently added the iPhone and iPhone Touch to its live platforms, this is the first time that high quality broadband video of baseball games will be delivered from the Internet to the TV screen.

This is a big breakthrough for Saratoga, Calif-based Roku and for baseball fans who don't subscribe to cable or satellite but want to see games live, in a big-screen television experience.

Player_and_MLB Sounds too good to be true?  There is a catch:  You can't watch local games live on your Roku.  If you are in New York, you can't watch the Yankees and Mets live, you have to wait for 90 minutes.  In addition to live, all the games are available on demand for seven days.

A couple weeks back I interviewed Roku's Jim Funk at the Blip.tv news event.  A number of Blip.tv shows will soon be available via Roku.

Andy Plesser, Managing Editor

Recent Videos
image
Building a Brand Depends on eCommerce, Razorfish’s Denton

The agency of the future needs to be a “data geek,” says Shannon Denton, CEO North America of Razorfish, in an interview with Beet.TV. “They need to understand all kinds of data and how to push it through to the consumer in terms of experiences that show the intelligence and make the ...

Sarah Wood, Unruly
Unruly Brings “Emotional Programmatic” To US Advertisers

If you had tracked two trillion video views since 2006, you would probably know quite a lot about how people respond to video ads. Sarah Wood has, and her video ad tech firm, Unruly Media, is helping brands understand. “What are the drivers of shareability?,” she says. “Some people think ...

image
Programmatic Audio Ads Get ‘100% Attention': Xaxis’ Bidon

LONDON — So far, the discussion of so-called “programmatic”, automated digital advertising trading has centered on online display and video advertising. But what about advertising in content that no-one can see? Last month, GroupM’s Xaxis programmatic unit announced Xaxis Audio, a ...

image
Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski

If a tree falls in a forest and no-one was around to hear it, did it really make a sound? Many advertisers have asked themselves that question in years gone by, unable to know whether their analog media spend really made a difference. But digital ads that lead to digital actions mean attribution can ...

image
Teads Touts ‘Outstream’ Video Units for Mobile: Le Monde and Forbes Have Integration

Teads, the adtech company that provides publishers with “outstream,” a solution to insert video advertising into editorial pages, launched a mobile SDK in March and it has been adopted by Le Monde and Forbes, says Bertrand Quesada, CEO, in this interview with Beet.TV Quesada sees robust interest ...

image
Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times...

LONDON — Back in March, The Guardian and four other UK publishers with global ambitions announced they were forming the Pangea Alliance, a shared scheme to pool first-party ad data for ad buyers to target their combined 110 million users in a “programmatic”, or automated fashion. In ...

image
WorldNow Creates Consortium for U.S. TV Stations for Digital Ads

WorldNow, a New York-based online video platform provider for some 400 U.S. local television stations, has announced the formation of a consortium to sell national advertising. At the recent NAB Show in Las Vegas, we spoke with Lou Schwartz, Chief Strategy Officer, about the growing IP-delivered ...

image
OVP ‘Stream Monkey’ Touts Analytics Offering and 4K Streaming

Orlando based-Online video platform Stream Monkey is expanding by offering services to media companies, non-profits and enterprises.  One of its key value propositions is its deep analytics around viewers, says Jason Fuhlbruck, in this interview with Beet.TV.   The analytics suite is powered by Akamai, he ...

image
Technology Informs Cannes’ ‘Creative Nexus': UM’s Cohen

Do technology and creativity mix? They do if you are attending this year’s Cannes Lions International Festival of Creativity. “Cannes has evolved over the last couple of years to be this nexus of creativity,” Universal McCann chief investment officer David Cohen tells Beet.TV in this video ...

image
Mobile Video Advertising is Priced at 50% Discount, MMA’s Stuart

Mobile video advertising is pricing at half of what it should be says Greg Stuart, CEO of the Mobile Marketing Association, in this interview with Beet.TV.  He cites data from a just completed two year, $2 million research study undertaken by the MMA with several big brands.   Unlike other forms of ...

image
Mixpo’s Tillinghast Sees Big Upside to Interactive Video as Display Banners

Mixpo, the Seattle-based company that creates custom, interactive elements for pre-roll ads for big brands and publishers, sees much bigger opportunities for interactivity in video ads that appear as banners, says Charlie Tillinghast, former President & CEO of MSNBC.com, who became CEO of Mixpo earlier ...

image
comScore Readies Measurement Tool for Connected TV’s

Responding to a dramatic increase in video consumption on connected TV’s, comScore is readying a measurement tool to tabulate views on the devices and will roll it out this year in the U.S., says Serge Matta, CEO in this video interview with Beet.TV.   He says that comScore is already measuring OTT ...

loader