The New York Times Launches on Palm Pre...Could News be the "Killer App?"

The New York Times has internally developed, in collaboration with Palm, an application for the new smart phone called the Pre.

The application launches in Beta today and is free at the Pre app site which is called the App Catalog.

Sections and articles with photos are available, the tool bar disappears to give maximum canvas for content, and the ad unit is on a fixed position at the top.

It is one of the first implementations by a news organization. There are reports that the AP has a Pre app.

Walt Mossberg said during this appearance on Fox Business on Thursday that there are only a dozen or so apps in the Pre store right now, which he calls a major drawback to the appeal of the new device that he likes. I have linked the video above.

PC World writes that the available apps for the new device are "sparse," but well organized.

Ginny Miles atMobile is becoming a fast expanding platform for news providers. Recent analysts reports find that of the 40 million mobile users in the United States who access the Internet, nearly half of those users access news sites regularly.

Mobile users want news, and having The New York Times will certainly be attractive as Palm seeks buyers for the new phone.

David Carr, New York Times media columnist, told me on Tuesday, "news is the killer app." Palm surely would like this to be the case.

Below is a video demo and review of the Pre by Bonnie Cha at CNET:

Andy Plesser, Executive Producer

Posted on 06/06/2009 at 12:01 AM
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your blog's layout is so nice ,and the theme impressed me a lot.

Posted by: mlb jerseys | Sunday, July 10, 2011 at 11:42 PM

AP does have a mobile news app available for free download optimized for the Palm Pre.

The AP Mobile news app gives Palm® Pre™ users the power to choose their news, offering personalized delivery of content set according to their preferences. They can customize their own “front page” by selecting hyper-local feeds based on their zip code and favorite news categories, including Entertainment, Health, Science, Wacky, Politics and Technology. Weather information, provided by AccuWeather.com, is also available and includes temperature, conditions, highs/lows and a five-day forecast.

Disclaimer: I work for a PR agency and provide support to AP Mobile.

Posted by: Lynn Trono | Monday, June 08, 2009 at 10:43 AM

I own a Sprint dealership and am terminating it in favor of AT&T later this month.

I am a 20 year veteran of the cellular industry representing almost every carrier at one time or another. We were originally a Preferred Partner for Nextel prior to the merger. In my time, I have never been associated with a carrier that operates the way Sprint does. They are a dirty operation, deceptive and most significantly ... they couldn’t care less about their customers. Don’t believe me? When was the last time you had a productive conversation with their customer care reps?

Exclusive dealers are designed to be a reflection of the carrier. We are to operate and act as parallel to them in every way. I refuse to run my company in such a way to mirror an operation like Sprint.

Do yourself a favor. Skip Sprint. Go with a winner like AT&T or Verizon. Sprint is a sinking ship.

Posted by: Bubba | Sunday, June 07, 2009 at 03:13 PM