The new funding will go toward widget distributor Wildfire, the only service which Gigya currently monetizes, and Socialize, a competitor with Google Friend Connect.
Andy interviewed Ben Pashman, Vice President of Sales and Business Development at Gigya, at Advertising 2.0 in June. I re-posted the interview above.
Here’s the report by Caroline McCarthy at CNET.com
–Kelsey Blodget, Associate Producer