AOL Chooses Brightcove to Publish Video Content

By on 10/28/2008 6:02 AM @

AOL has selected online video platform Brightcove to begin delivering its video content across the AOL Network in early 2009, the company announced today. This will be the first implementation of Brightcove 3 by a major search portal. This is another big get for the company; last week, The New York Times announced that it is using Brightcove as its video publishing platform.

Brightcove will integrate with AOL’s global advertising platform to expand video advertising opportunities for AOL.  AOL is major investor in Brightcove. Currently the portal is using a company-created video publishing platform.

Brightcove Senior VP Adam Berrey and AOL Senior VP Fred McIntyre will discuss the news at the Beet.TV Online Video Roundtable today to talk more about the alliance. You can watch the event live on our homepage or on the Beet.TV Mogulus channel.

Last night at the opening night party for our roundtable, Andy interviewed Fred McIntyre.

Erick Schonfeld at TechCrunch has more details.  Erick is co-moderating the Beet.TV panel today.  Here’s the take by the WSJ’s Emily Steel, who we hope to see at our conference this morning.

Kelsey Blodget, Associate Producer

Update: Liz Gannes reports today that TMZ has dropped Brightcove as its video provider in favor of Digitalsmiths.

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