ABC’s highly regarded online video player will be available for developers outside of Disney’s ABC, the network’s online video chief Albert Cheng told the Streaming Media West conference last week. CNET’s Webware contributor Dorian Benkoil has the story.
Developers can use the player to fit particular needs, although the
content will be from ABC as will the ads. Here’s how Dorian explains
it, quoting Cheng:
"This month ABC launched its "Open ABC" initiative, giving access to
developers who will ‘innovate and give access to our shows (in ways) we
haven’t even thought of yet,’ such as new forms of 3D visual search and
other applications for blogs, fan sites, and social networks."
Here’s another report on Cheng’s speech by Betsy Schiffmann at Wired.com
Earlier this month in New York, I interviewed Albert on developments
with the video player. The network just launched a new full-episode player. I’ve reposted interview here.
— Andy Plesser, Executive Producer