Vint Cerf, a computer scientist who is most often called the "father of the Internet," says that the popularity and demand for online video will mean that the distribution will eventually be done "in download mode," not streaming, which is pervasive today.
Cerf is Vice President and Chief Internet Evangelist for Google. I interviewed him today at the Personal Democracy Forum in New York where he was a panelist.
He envisions another solution to video distribution in the form of broadcasting files simultaneously to consumers.
Remembering My Brother Ron
While an executive at MCI, Vint was a law client and friend of my dear brother Ron who passed nearly four years ago. Ron was an influential Internet policy attorney in Washington, D.C. We remembered him fondly yesterday. He would have enjoyed seeing Vint on my show, for sure.
Andy Plesser
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Vint, To simplifiy even more, it seems that what you are talking about is very high bandwidth delivery of IP based Progressive Download Streams to many types of playback devices. It is a combination of downloading and streaming, but not true streaming as streaming by definition only delivers enough data to play and does not deliver anymore. I think the real advantage of this Progressive Download distribution is the ability to deliver and play higher quality HD quality video files over standard IP connections without the real need for streaming servers or to always have very high bandwith steady and reliable data streams. Though I think that a Progressive Download server that is optimized for the delivery of large file downloads does make sense. I was with a company that built a mobile podcasting platform that created a technology called bandwidth adaptive chunking over 3G networks that bursted the data delivery based on the available network bandwidth. I think that much of what you see today with video podcasts is the future of video delivery. Rob Greenlee
Actually I suggested that for efficiency, the Internet should expand to use broadcast media more effectively - broadcasting IP streams containing video, audio, software, anything digitizable, could be quite useful. The point about download and playback has in part to do with the possibility of transmitting at higher than viewing speed. In effect, the download completes before or soon after you start viewing. The result is that while it seems like a linear stream it is more likely a series of rapid downloads - one could see the ten PM show at three PM if the ten PM show is pre-recorded and accessible any time after it is place online. You might notice that YouTube usually completes loading before you have finished viewing the video in many cases.
Great interview. Although Vint claims that download will prevail over streaming, he also points out that it is more efficient to stream (unicast) to a large audience. What's more popular today - folks watching linear programming on cable/satellite or recorded shows on DVR? My guess is that folks would rather watch a linear stream and therefore, with all due respect, streaming will remain the dominant form of delivery. Although I prefer streaming, you'll find both forms of delivery on Zipityzap.
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