SPO – Supply Path Optimization

Supply Chain Optimization Can Unlock Ad Insertion-Order Budgets: PubMatic’s Rajeev Goel

24 May 2023

Omnicom’s Pagliuca: We’ve Made Major Progress on Cleaning up Supply Chains in Digital

18 May 2023

Ad-Market Power Is Shifting With Control of Consumer Data: LUMA’s Conor McKenna

25 Apr 2023

SSP Path Consolidation Will Boost Sustainability: Magnite’s Evans

2 Mar 2023

Deal with Horizon Media Helps Optimize CTV Ad Sales: Magnite’s Sean Buckley

14 Nov 2022

CTV Ad Confidence Has Reached A Tipping Point: PubMatic’s Dozeman

14 Nov 2022

The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar

11 Aug 2021

GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation

9 Aug 2021

AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald

13 Dec 2020

How Havas Media Is Cleaning Up The ‘Bloated’ Ad Supply Chain

13 Sep 2020

MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki

3 Oct 2019

Reduce Exchanges To Boost Transparency: Jounce’s Kane

22 Sep 2019