Sell-Side Ecosystem

Programmatic Tools Make TV Ad Campaigns Feasible for More Brands: Publica’s Cameron Miille

16 Dec 2024

OpenX’s Bohrer: Data-Driven Curation Is Changing Programmatic Ad Buying

15 Dec 2024

Mediaocean’s $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth: Innovid’s Zvika Netter

26 Nov 2024

Why Ad Servers Matter: Mediaocean’s Bill Wise on the $500 Million Innovid Acquisition

25 Nov 2024

Warner Bros. Discovery’s Kazi On The Evolution Of Programmatic Buying

19 Aug 2024

Retail Media’s Growing Complexity Tests Marketers: Magnite’s Mike Evans

12 Aug 2024

Retail Media Can Scale With Premium Publishers: Comcast Advertising’s Babcock

30 Jul 2024

Marketers, Publishers Seek Holistic View of Programmatic Deals: FreeWheel’s Jon Mansell

30 Apr 2024

Innovid Releases Harmony Direct to Optimize CTV Ads

9 Apr 2024

Index Exchange’s Casale Launches Marketplaces, For Integration Without The Friction

1 Feb 2024

Video Publishers Must Optimize for Advertiser Demand: Fireside Chat with OpenX’s Amanda Forrester

18 Jan 2024

Programmatic Now Front And Center For TV Ads: Publica’s Gubbins

4 Jan 2024

SSPs Must Evolve to Help Publishers Meet Needs of Modern Media Landscape: Magnite’s Buckley

21 Dec 2023

Every Second Counts: Why TV Owners Should Measure Ad CPMs Per Second

14 Dec 2023

Comcast’s Rooke Sees FreeWheel Emerge As ‘Unifying Point’ For TV Ad Demand

7 Dec 2023

Index Exchange’s FreeWheel Integration Widens Access, Standards & Quality: Gardner

5 Dec 2023

‘Open Ecosystem Must Work Together to Compete with Walled Gardens’: Magnite SVP

21 Nov 2023

Cutting Carbon Emissions of Ad Business Is Group Effort: Sharethrough’s Frank Maguire

27 Oct 2023

‘Standardization is the Future of Retail Media Networks’: Albertsons Media Collective

27 Sep 2023

Publishers Are Lighting-Up Measurement Solutions: Innovid’s Panoff

24 Aug 2023