Predictive Intelligence

For Horizon’s Bill Koenigsberg, ‘Blu’ Is the Color of AI
For Horizon’s Bill Koenigsberg, ‘Blu’ Is the Color of AI
30 Apr 2025
EssenceMediacom’s ‘100 Days of AI’ Transforms Marketing from Briefs to Measurement
EssenceMediacom’s ‘100 Days of AI’ Transforms Marketing from Briefs to Measurement
5 Apr 2025
Why Psychographics and Predictive Data are Reshaping Marketing: AnalyticsIQ’s Anna Brantley
Why Psychographics and Predictive Data are Reshaping Marketing: AnalyticsIQ’s Anna Brantley
24 Mar 2025
AI Is Transforming Advertising and Marketing With Deep Learning: Cognitiv’s Anna Spanfeller
AI Is Transforming Advertising and Marketing With Deep Learning: Cognitiv’s Anna Spanfeller
18 Mar 2025
The AI-Powered Shift from Demographics to Dynamic Personas
The AI-Powered Shift from Demographics to Dynamic Personas
12 Mar 2025
Digitas’ Faraci: AI Measurement Still in Beta but Evolving Fast
Digitas’ Faraci: AI Measurement Still in Beta but Evolving Fast
4 Mar 2025
Cognitiv’s Danetz on the Value of Networking in San Juan
Cognitiv’s Danetz on the Value of Networking in San Juan
19 Feb 2025
AI Helps Publishers Provide Contextual Signals to Brands: EXTE’s Mat Doherty
AI Helps Publishers Provide Contextual Signals to Brands: EXTE’s Mat Doherty
10 Feb 2025
Teads’ Secret Aims to Level the Playing Field for the Open Internet
Teads’ Secret Aims to Level the Playing Field for the Open Internet
6 Feb 2025
Artificial Intelligence Will Rewrite the Rules of Business, Says Rishad Tobaccowala
Artificial Intelligence Will Rewrite the Rules of Business, Says Rishad Tobaccowala
5 Feb 2025
Marketers Struggle With Martech Fragmentation, Research Shows: TransUnion’s Julie Clark
Marketers Struggle With Martech Fragmentation, Research Shows: TransUnion’s Julie Clark
4 Feb 2025
AI Is Transforming Shopping Experiences as Retail Media Grows: Fireside Chat With Omnicom’s George Manas and Joanna O’Connell
AI Is Transforming Shopping Experiences as Retail Media Grows: Fireside Chat With Omnicom’s George Manas and Joanna O’Connell
3 Feb 2025
Scale and Usability to Fuel Retail Media’s Growth: Criteo’s Gleason
Scale and Usability to Fuel Retail Media’s Growth: Criteo’s Gleason
30 Jan 2025
Albertsons Taps Generative AI for Personalized, Diverse Advertising
Albertsons Taps Generative AI for Personalized, Diverse Advertising
27 Jan 2025
OMG Ups Its Search Game With Google, Amazon, TikTok
OMG Ups Its Search Game With Google, Amazon, TikTok
12 Jan 2025
CES Exhibitors Who Offer Value to Consumers Deserve Attention: Circana’s Paul Gagnon
CES Exhibitors Who Offer Value to Consumers Deserve Attention: Circana’s Paul Gagnon
3 Jan 2025
CES Will Showcase AI Adoption Everywhere, All the Time: Adobe’s Denise Colella
CES Will Showcase AI Adoption Everywhere, All the Time: Adobe’s Denise Colella
9 Dec 2024
Consumers in Early Stages of Generative AI Adoption: Publicis, Microsoft Research
Consumers in Early Stages of Generative AI Adoption: Publicis, Microsoft Research
18 Nov 2024
TikTok Aims to Optimize Ad Campaigns With AI-Powered Solutions
TikTok Aims to Optimize Ad Campaigns With AI-Powered Solutions
22 Oct 2024
Large-Language Models Drive AI Innovation in Advertising
Large-Language Models Drive AI Innovation in Advertising
26 Aug 2024