Data & Identity

Xandr’s Scott: ‘Creative Is Evolving to Meet the Temperament of the New Viewer’
Xandr’s Scott: ‘Creative Is Evolving to Meet the Temperament of the New Viewer’
27 Apr 2020
Ampersand’s Andrew Ward: We are Moving to Audience First vs. Demo’s
Ampersand’s Andrew Ward: We are Moving to Audience First vs. Demo’s
23 Apr 2020
COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar
COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar
23 Apr 2020
Kinesso Is Connecting Dots Between Datasets: Paolozzi
Kinesso Is Connecting Dots Between Datasets: Paolozzi
22 Apr 2020
Context & Audiences, Targeting In Tandem: Comscore’s Gantz
Context & Audiences, Targeting In Tandem: Comscore’s Gantz
21 Apr 2020
How New Audience Behaviors, Data and Technology are Changing TV & Video Advertising: #BeetU, Session 2
How New Audience Behaviors, Data and Technology are Changing TV & Video Advertising: #BeetU, Session 2
16 Apr 2020
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
16 Apr 2020
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
16 Apr 2020
Tubi Gets Personal With TransUnion Data Deal: Rotblat
Tubi Gets Personal With TransUnion Data Deal: Rotblat
15 Apr 2020
Personalization is Paramount During Pandemic: Xandr’s Jason Brown
Personalization is Paramount During Pandemic: Xandr’s Jason Brown
13 Apr 2020
MediaMath Partners with Peer39 for Alternative to “Blunt” Keyword Blocking
MediaMath Partners with Peer39 for Alternative to “Blunt” Keyword Blocking
12 Apr 2020
Pandemic Will Hobble Publishers & Bolster Platforms, Sorrell Says
Pandemic Will Hobble Publishers & Bolster Platforms, Sorrell Says
7 Apr 2020
Don’t Block News, Get More Granular: IAS’ Utzschneider
Don’t Block News, Get More Granular: IAS’ Utzschneider
2 Apr 2020
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
2 Apr 2020
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
30 Mar 2020
Cadreon’s Hall: “The Most Important Aspect of Addressable Is the Ability to Control Frequency’
Cadreon’s Hall: “The Most Important Aspect of Addressable Is the Ability to Control Frequency’
30 Mar 2020
Hearts & Science’s Metzer: Without the Cookie, Advertising Will Rely on First-Party Data
Hearts & Science’s Metzer: Without the Cookie, Advertising Will Rely on First-Party Data
30 Mar 2020
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
30 Mar 2020
Context Is In The Eye Of The Beholder: ZEFR’s Oakins
Context Is In The Eye Of The Beholder: ZEFR’s Oakins
27 Mar 2020
TransUnion’s Spiegel: Rapid Widespread Switch to Digital Is ‘Just Going to Stick’
TransUnion’s Spiegel: Rapid Widespread Switch to Digital Is ‘Just Going to Stick’
26 Mar 2020