Data & Identity

Personalization is Paramount During Pandemic: Xandr’s Jason Brown
13 Apr 2020
MediaMath Partners with Peer39 for Alternative to “Blunt” Keyword Blocking
12 Apr 2020
Pandemic Will Hobble Publishers & Bolster Platforms, Sorrell Says
7 Apr 2020
Don’t Block News, Get More Granular: IAS’ Utzschneider
2 Apr 2020
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
2 Apr 2020
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
30 Mar 2020
Cadreon’s Hall: “The Most Important Aspect of Addressable Is the Ability to Control Frequency’
30 Mar 2020
Hearts & Science’s Metzer: Without the Cookie, Advertising Will Rely on First-Party Data
30 Mar 2020
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
30 Mar 2020
Context Is In The Eye Of The Beholder: ZEFR’s Oakins
27 Mar 2020
TransUnion’s Spiegel: Rapid Widespread Switch to Digital Is ‘Just Going to Stick’
26 Mar 2020
Acxiom’s Baudino: Companies Need to Prioritize People-Based Marketing
26 Mar 2020
eBay’s Scott Kelliher: Flexibility, Not Standardization, Is Key to Success
26 Mar 2020
Personalized Ads Are Going Up-Funnel: Jivox’s Nesamoney
25 Mar 2020
Lotame’s Yeung Seeks Open Framework After Cookies
23 Mar 2020
Computing Power Can Convert Reluctant Advertisers: 605’S Horner
16 Mar 2020
ZEFR’s Greenspan: We Want to Give Control Back to Brands
12 Mar 2020
How 2020 Election TV Ads Will Be Data-Driven: LiveRamp’s Bhalla
11 Mar 2020
Xandr’s Paley Mulls Life After Cookies
11 Mar 2020
Digitas’ Liane Nadeau: Death of the Cookie Is ‘the Symptom, Not the Illness’
10 Mar 2020