Contextual Advertising

Wavemaker’s New Toolset: Geospatial, ML & Identity
24 Mar 2021
Contextual Advertising, Unique Identifiers Coming In Focus as Cookies Fade, Meredith’s Borsa on the #BeetCast
21 Mar 2021
‘Digital-First’ Marketing Vital to Engaging Car Buyers: Nissan’s Allyson Witherspoon
7 Mar 2021
Contextual Targeting Is Back in the Media Mix, Channel Factory’s Jed Hartman
7 Feb 2021
Criteo is Growing its Massive Identity Graph with First-Party Data
2 Feb 2021
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
28 Jan 2021
History Creates Context: Magnite’s Kershaw On Life After Identifiers
3 Jan 2021
Know Your Consumer, Don’t Profile Them: Rishad Tobaccowala Urges Marketers
1 Jan 2021
People, Not Proxies: Matterkind’s Mihkels On Modern Marketing
8 Dec 2020
The Modern Science Of Marketing To Doctors: Publicis Health’s Rosti
7 Dec 2020
Look Local, Go Granular: How Carat Finds Audiences
1 Dec 2020
Recontextualizing Context In Real-Time: Illuma’s Mason
25 Oct 2020
Context Is King for Brands Seeking Households with Kids: Wildbrain Spark’s Charles Gabriel
22 Sep 2020
Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
16 Sep 2020
After Identity, Context Can Power Ads: News Corp’s Layser
10 Sep 2020
Contextual Targeting Will Rise As Cookies Fade: Kargo’s Harry Kargman
31 Aug 2020
Context Fuels Brand Suitability: ZEFR’s Nicol
17 Aug 2020
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
5 Jul 2020
Ad Buyers Should Set Safety Criteria: MiQ’s Hundal
9 Jun 2020
Don’t Avoid News, Semantics Can Help: Publicis’ Cohen
7 Jun 2020
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