Vevo Aims To Help Advertisers Understand Its Enormous Footprint

LONDON, UK — When you offer your content across a huge swathe of platforms, how do you help your advertisers understand your offering? Richard Brant, Sr. Director, Advanced TV, UK & International, Vevo, acknowledges: “That’s one of our biggest challenges.” Speaking to me at Looking Ahead: TV in Europe 2025, a Beet.TV Leadership Summit, presented […]


Vevo Re-Invents Music TV With Huge Streaming Footprint

LONDON, UK — Owned-and-operated platforms are nice – but there is plenty of proof that going for wide distribution through other people’s channels can succeed very well. Case in point – Vevo. The music video network owned by Universal Music Group and Sony Music is using modern streaming TV platforms to rekindle an old idea. […]


Vevo Partners Up To Make IP The New Prime-Time: Christensen

Vevo is assembling an ad-tech supergroup as it partners-up to strike the right note in its journey to a connected TV (CTV) future. The music video service was once weighted heavily toward online and on-demand viewing. But, in this video interview with Beet.TV, Vevo advanced TV VP Rob Christensen says CTV is exploding. CTV booming […]


Vevo Finds Longer Viewing Sessions On Connected TV: Butler

Music video distributor Vevo may not favor comparisons with the traditional giant of televised music video broadcasts, MTV – but there is one screen where many will find the parallel impossible not to draw. Having historically found two-thirds of its users from mobile, now – thanks to a strategy called “Vevo Everywhere” – it is […]


‘I Want My OTT’: Vevo’s Judelman Offers Ad Scale

It may have started out solely on YouTube and may have been cast simply as an online version of MTV, but music video network Vevo has bigger ambitions than that. In this video interview with Beet.TV, the company’s ad sales SVP Jesse Judelman explains that partnerships with a host of other platforms have given it […]


Vevo’s McGurn: After Shift In Distribution, Video Ad Inventory Expected To Sell Out In UpFront

About a year after sunsetting its own apps in favor of distribution via YouTube and virtual MVPD’s, Vevo expects to sell out “a nine-figure body” of music video advertising inventory in the UpFront. It’s part of Vevo’s plan for “returning music television to the living room,” says Kevin McGurn, President of Sales & Distribution. In […]


IPTV Even Better Than Mobile For Music’s Vevo

COLOGNE, Germany –  Mobile better, IPTV best. That’s the equation for music video brand Vevo. Whilst mobile viewing has boomed for the service, which is the modern inheritor of MTV’s crown, the lounge is a more engaging space. “We’re pretty well 50/50 (viewed) mobile and other devices,” Vevo international SVP Nic Jones tells Beet.TV in this […]


Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson

Should publishers use programmatic ad trading mechanisms or continue selling direct to ad buyers? The emergence of private marketplaces means those options are no longer mutually exclusive, says one big video publisher. “This set of pipes and plumbing that fuel a programmatic system was created for anonymous inventory,” according to Jonathan Carson, chief revenue officer of […]


Vevo Warming To Premium Programmatic Plumbing

Vevo still hasn’t completely settled on what it can get out of so-called “programmatic” online ad sales, but it is heartened that technology vendors are no longer just catering to cheap ad slots. “(Programmatic) inventory is typically lower-tier, lower-quality inventory,” the music video distributor’s chief revenue officer Jonathan Carson tells Beet.TV. “That marketplace is not […]


VEVO Plans for Cable, Satellite & Global Expansion of Music Video Channel

VEVO’s new 24-hour digital linear music video channel, that launched last month at SXSW, plans to expand its distribution via satellite and cable –v and will move into global markets with region and language-specific programming , says Rio D. Caraeff, CEO and President of the giant music video site in this interview with Beet.TV In […]