Diaz Nesamoney

CANNES – Nearly a decade after helping pioneer dynamic creative in advertising, Diaz Nesamoney, founder and chief executive of Jivox, says retail media is redefining the industry, and his company is evolving to meet the moment. Speaking with Beet.TV’s Andy Plesser at the Cannes Lions Festival of Creativity, Nesamoney reflected on how far the space […]

SAN FRANCISCO, CA — The concept of custom ad personalization has been around for many years, with more-recent crystalization around the idea of “dynamic creative optimization” (DCO). Often, ad buyers decide they want to swap out elements of an ad when they can see a consumer close to the point of purchase. But that is […]