Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms

LAS VEGAS — When you have a footprint the size of Disney’s, data collaboration is a necessity. But the new privacy environment makes sharing audience data understandably limited. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new “clean room” software is moving the […]

 
 

Inside The Mouse’s Data House, With Disney’s McGraw

SAN JUAN, PR — Not many entertainment companies out there can claim the audience scale that Disney can. After several acquisitions like Pixar, Marvel, Lucasfilm and 21st Century Fox in recent years, that scale has growth even further, as the company also looks to develop a stronger relationship of its own with paying customers. In […]