Midterm Elections Drive Ad Spending on Connected TV: Magnite’s Dan Fairclough

Spending on video advertising by political campaigns this year is projected to hit $9 billion as candidates and interest groups seek to get voters to the polls in next month’s midterm elections. Part of their media buying is shifting into programmatic channels to reach audiences that spending more time with connected TV (CTV). “With CTV, […]


CTV Offers Advancements in Performance Advertising: Magnite’s Dan Fairclough

Digital media outlets gave a variety of direct-to-consumer brands, including disruptive startup brands, a way to advertise to target audiences and quickly see how their campaigns were performing. As more consumers spend with connected television (CTV), marketers are gaining access to a video channel that combines audience targeting with the emotional power of television advertising. […]