Christian Muche

COLOGNE –Tens of thousands of attendees, one million square feet of floor space inhabited by 1,100 exhibitors and 18 different conference stages. Navigating DMEXCO 2017 efficiently in just two days can be a real challenge. “We’ve reached a level where we always wanted to be from the beginning on,” says Christian Muche, Co-Founder of the […]

COLOGNE — Is a big touchscreen in a car a driving aid – or a media device? Is an internet-connected fridge one of life’s little efficiencies, or a chance to communicate with householders? And how do you dress up these innovations anyway? Those were some of the questions on lips at the big DMEXCO marketing conference […]

COLOGNE, Germany – While the original concept for DMEXCO – part trade show, part conference – hasn’t changed since its inception, the digital marketing exposition and conference (from which it gleans its name) has continued to grow organically – and dramatically, says Christian Muche, c0-founder and director of business development and strategy for DMEXCO. While 2011 saw a […]

COLOGNE – DMEXCO, the two-day ad tech and media conference, had a record 26,000 attendees, says Christian Muche, co-founder of the conference in this interview with Ashley Swartz for Beet.TV In the video, Muche details the development of DMEXCO and an update on this year’s event which attracted advertising agencies, adtech companies, publishers and an […]