Addressable Is Afloat: Canoe’s Hassell

CANNES — It took a while for the infrastructure to get rolling, but now addressable TV is hitting its straps. That is the view from a growing number of executives talking about the new capability to swap out linear TV ads for targeted alternatives. In this video interview with Beet.TV, Joel Hassell, CEO, Canoe Ventures, […]


Canoe’s Porter On Three Plans To Take Addressable National

SAN JUAN, Puerto Rico – Piece by piece, national TV inventory is getting lit up for addressable ad targeting. Canoe Ventures is one of the companies now helping make it happen. In this video interview with Rob Williams at Beet.TV’s Beet Retreat San Juan, David Porter, SVP & GM, Addressable Advertising, Canoe Ventures, explains what […]


Omnicom Experimenting With Versioning Of TV Ads In National Units

LAS VEGAS – Until addressable television advertising achieves greater national scale with less system-by-system logistics, what excites Omnicom Media Group’s Chris Geraci is the potential versioning of commercials. It would involve having versions of creative within a national commercial unit to appeal to different households. “We’re just beginning to experiment with one company that’s involved […]