Artificial Intelligence

Pontiac Intelligence’s Keith Gooberman: Legacy DSPs Are Like Battleships — CTV Growth Requires a Speedboat
Pontiac Intelligence’s Keith Gooberman: Legacy DSPs Are Like Battleships — CTV Growth Requires a Speedboat
12 Aug 2025
MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs
MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs
10 Aug 2025
Healthcare Marketing’s AI Revolution Needs Legal Teams to Catch Up
Healthcare Marketing’s AI Revolution Needs Legal Teams to Catch Up
21 Jul 2025
Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for Pharma
Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for Pharma
20 Jul 2025
Quan Media’s Brian Rappaport on Out of Home’s Staying Power — Plus Details On New Tradition Alliance
Quan Media’s Brian Rappaport on Out of Home’s Staying Power — Plus Details On New Tradition Alliance
2 Jul 2025
The Trade Desk’s Jeff Daniel: Our CTV Campaign With Kinective Media Delivered 250,000 New Households for Luxury Brand
The Trade Desk’s Jeff Daniel: Our CTV Campaign With Kinective Media Delivered 250,000 New Households for Luxury Brand
1 Jun 2025
Cognitiv’s Jana Jakovljevic: What The Ad Industry Still Misunderstands About ‘Context’
Cognitiv’s Jana Jakovljevic: What The Ad Industry Still Misunderstands About ‘Context’
15 May 2025
Razorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a Contradiction
Razorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a Contradiction
7 May 2025
IAB’s Cintia Gabilan: 2025 NewFronts Reflect Industry’s ‘Massive Transformation’
IAB’s Cintia Gabilan: 2025 NewFronts Reflect Industry’s ‘Massive Transformation’
1 May 2025
Havas Media’s Diana Bernstein: Focusing on ‘Micro-communities’ Is Bigger Than Geo-targeting
Havas Media’s Diana Bernstein: Focusing on ‘Micro-communities’ Is Bigger Than Geo-targeting
9 Apr 2025
TestPilot’s Allan Peretz: AI-Simulated Brand Research Drive Real Insights
TestPilot’s Allan Peretz: AI-Simulated Brand Research Drive Real Insights
9 Nov 2015