Artificial Intelligence

Horizon Media’s Domenic Venuto: AI Positions Agencies As Strategic Partners, Not Vendors
Horizon Media’s Domenic Venuto: AI Positions Agencies As Strategic Partners, Not Vendors
27 Apr 2026
Swivel’s Joseph Hirsch: Campaign Optimization Reaches ‘Peak Efficiency’ at Impression Level
Swivel’s Joseph Hirsch: Campaign Optimization Reaches ‘Peak Efficiency’ at Impression Level
22 Apr 2026
Philo’s Mike Keyserling: CTV’s ‘Paradox Of Choice’ Is the Real Discovery Challenge for Marketers and Media
Philo’s Mike Keyserling: CTV’s ‘Paradox Of Choice’ Is the Real Discovery Challenge for Marketers and Media
21 Apr 2026
Horizon Media’s Katy Ferguson: Agencies Need ‘Right People’ to ‘Harness and Leverage’ AI Technology
Horizon Media’s Katy Ferguson: Agencies Need ‘Right People’ to ‘Harness and Leverage’ AI Technology
15 Apr 2026
WPP Media’s Adam Shlachter: ‘Not Everyone Can Solve all of Their Problems’ With Data
WPP Media’s Adam Shlachter: ‘Not Everyone Can Solve all of Their Problems’ With Data
13 Apr 2026
Infolinks Media’s Mike Freides: Supply Control Enables Real-Time Intent, Not ‘After the Fact’ Optimization
Infolinks Media’s Mike Freides: Supply Control Enables Real-Time Intent, Not ‘After the Fact’ Optimization
8 Apr 2026
Horizon Media’s David Campanelli: CTV Performance Measurement Still Requires ‘Extra Step’ to Action
Horizon Media’s David Campanelli: CTV Performance Measurement Still Requires ‘Extra Step’ to Action
6 Apr 2026
Xumo’s Marcien Jenckes: CTV Home Screen Is the Place Where ‘Engagement Moments’ Happen
Xumo’s Marcien Jenckes: CTV Home Screen Is the Place Where ‘Engagement Moments’ Happen
1 Apr 2026
Chalice’s Ali Manning: Brands Should Use AI for Growth, not Just Efficiency
Chalice’s Ali Manning: Brands Should Use AI for Growth, not Just Efficiency
1 Apr 2026
Assembly’s Jason Lim: Cross-Media Measurement Is Not a ‘Panacea’
Assembly’s Jason Lim: Cross-Media Measurement Is Not a ‘Panacea’
24 Mar 2026
Alliant’s Margo Hock: First-Party Data Has Its Limits
Alliant’s Margo Hock: First-Party Data Has Its Limits
15 Mar 2026
Ogury’s Nicolas Bidon: Don’t Use AI to ‘Automate the Complexity’
Ogury’s Nicolas Bidon: Don’t Use AI to ‘Automate the Complexity’
11 Mar 2026
Horizon Media’s Alex Stone: AI Dynamics Making Deal Negotiations ‘Take More Time’
Horizon Media’s Alex Stone: AI Dynamics Making Deal Negotiations ‘Take More Time’
3 Mar 2026
TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’
TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’
3 Mar 2026
Canvas Worldwide’s Paul Woolmington: AI Without Human Judgment Creates ‘Race to the Bottom’
Canvas Worldwide’s Paul Woolmington: AI Without Human Judgment Creates ‘Race to the Bottom’
23 Feb 2026
Dentsu’s Will Swayne: Advertising Enters Its Third Phase, ‘The Algorithmic Era’
Dentsu’s Will Swayne: Advertising Enters Its Third Phase, ‘The Algorithmic Era’
22 Feb 2026
IAB’s Caroline Giegerich: Over-Labeling AI Use Could Create Consumer ‘Fatigue’
IAB’s Caroline Giegerich: Over-Labeling AI Use Could Create Consumer ‘Fatigue’
18 Feb 2026
Lenovo’s Rick Corteville: B2B Marketers Must Focus on ‘Quality Places’ for CTV
Lenovo’s Rick Corteville: B2B Marketers Must Focus on ‘Quality Places’ for CTV
17 Feb 2026
TransUnion’s Julie Clark: AI Moves From Technology Talk To ‘Outcomes Era’
TransUnion’s Julie Clark: AI Moves From Technology Talk To ‘Outcomes Era’
17 Feb 2026
Spark Foundry’s April Carlisle: LLMs Use Brand Websites as ‘First Source of Truth,’ Not Retailer Sites
Spark Foundry’s April Carlisle: LLMs Use Brand Websites as ‘First Source of Truth,’ Not Retailer Sites
16 Feb 2026