IBM, MediaMath Craft Partnership For Futuristic Infrastructure And Cognitive Bidding

COLOGNE – Despite the many innovations birthed by the advent of digital marketing, there’s still much to be done to deliver ads to people that don’t annoy them. This is why IBM and its Watson artificial intelligence assets are teaming up with demand-side platform pioneer MediaMath to create an infrastructure that supports cognitive bidding. The […]

 

Will Publishers Let AI Edit Video? Wibbitz Thinks So

For text-led news publishers, video has been the next big thing for a couple of decades now. Over the years, many have variously launched and shuttered newsroom video studios, alarmed by the cost of a foray in to moving-image. But video has become a quest for higher CPMs for many a publishers, and may finally be […]

 

Rocket Fuel’s New CEO Targets DISH Moments

LAS VEGAS — He’s only been in the role a couple of months, but programmatic ad tech company Rocket Fuel‘s new CEO Randy Wootton expects a big trend. “Every marketer, especially every B2C marketer, is going to make decision in the next five years about their first-party data,” he tells Beet.TV in this video interview. How brands […]

 

AI Is Next Big Thing To Happen To Marketing: PHD CEO Cooper

LONDON — God forbid the idea that marketers are not sentient. But sentience is also coming to the world of automated advertising, in the shape of artificial intelligence. That’s the name of a book, Sentience, released by Omnicom agency PHD earlier this year. “Anybody in marketing needs to understand a bit about AI,” says PHD‘s worldwide CEO Mike Cooper. […]

 

Algorithmic Marketing To Virtual Personal Assistants Will Change Game: PHD’s Cooper

LONDON — The ad world is only just getting its head around the technology-driven ability to super-target ads at human beings. But, pretty soon, it may need to focus its attention on those humans’ personal assistant software, a leading ad exec says. Omnicom’s PHD worldwide CEO Mike Cooper says the emergence of virtual personal assistants – […]