Beet Retreat in the City


Wednesday, February 5th

3:00 – 3:30 pm
Group Meets, Los Rosales Ballroom  

3:30 – 3:35 pm
Welcome & Introduction to the Beet Retreat
Andy Plesser & Jon Watts

3:35 – 3:45 pm
Forrester’s Look at the Future of Advertising
by Joanna O’Connell, VP & Principal Analyst, Forrester

3:45 – 4:00 pm
Keynote: Roundel: Retailer as Media Mogul 
Kristi Argyilan, President, Roundel at Target
with Joanna O’Connell

4:00 – 4:30 pm
Townhall: State of the Addressable Market
Asaf Davidov, Director, Ad Sales Research – Hulu
Melanie Hamilton, VP, National Sales, Effectv (Comcast)
Laura Nelson, SVP, Advertising Solutions, Disney
Michael Scott, Head of Sales, Brands, NA Samsung Ads
Moderator: Ashley Swartz, CEO, Furious Corp

4:30 – 4:45 pm

4:45 – 5.00p m
How Interoperability Can Foster Innovation
Dominick Vangeli, VP, Advanced Advertising Products, NBCU
with Joanna O’Connell

5:00 – 5:30 pm
Panel: Addressable Tech: Next-Gen Solutions: Fixing the Plumbing
Chris Curley, Partner Lead, Google
Adam Lowy, Chief Commercial Officer, Telaria
Jodie McAfee, SVP, Inscape & Project OAR
Moderator: Jon Watts

5:30 – 6:05 pm
Panel: Addressable for National & Linear: Solving the Problems
Kelly Abcarian, GM, Advanced Video Advertising, Nielsen
David Porter, VP, Ad Innovation, WarnerMedia
Julian Zildebrand, EVP,  Audience Science, ViacomCBS
Moderator: Tracey Scheppach, CEO, Matters More

7:00 – 10:00
Reception and Dinner seaside at the Vistabella Garden, at the El Caribe

Thursday February 6th

7:30 – 8:30 am
Networking Breakfast 

8:30 – 8:35 am
Retreat Recap and What’s Next 
Ashley Swartz

8:35 – 9:10 am
Townhall: The Big Measurement & Data Debate – Fixing the Problems
Dan Ackerman, CRO,
Scott Grunther, CRO, EDO
Carol Hinnant, CRO, Comscore
Caroline Horner, SVP, Products, 605
Michael Parkes, CRO, VideoAmp
Jonathan Steuer, Chief Research Officer, Omnicom Media Group
Joint moderators: Jon Watts, Ashley Swartz

9:10 – 9:25 am
Keynote: 605’s Platform Play
Noah Levine, CRO, 605
with Joanna O’Connell

9:25 – 9:45 am
Panel: Data, Planning, & Privacy – Maximizing Value: What’s Next?
Jason Manningham, GM, Blockgraph, a Comcast company
Jay Prasad, Chief Strategy Officer, LiveRamp TV
Andre Swanston, CEO, Tru Optik
Moderator: Ashley Swartz

9:45 – 10:00 am

10:00 – 10:40 am
Townhall: Attribution – The Art of Effectiveness
Lance Brothers, CRO, NCSolutions
Lisa Giacosa, EVP Global Head of Data,Technology, Analytics & Insights, Spark Foundry
John Hoctor, President, Data + Math, a LiveRamp company
Jo Kinsella, CRO, TVSquared
Moderator: Jon Watts

10:40 – 11:05 am
Panel: Buy-Side Perspectives – The Big Asks
Julie Anson, Director of Strategic Investment, Advanced TV, MAGNA Global
Anupam Gupta, Chief Product Officer, 4C
Brett Hurwitz, Business Lead, Advanced TV, Verizon Media
Sean Robertson, DISH Media
Moderator: Tracey Scheppach

11:05 – 11:15 am
Short Break

11:20 – 11:35 am
Keynote: Transacting at Scale with Addressable
Kevin Arrix, SVP, DISH Media Sales
Moderator: Tracey Scheppach

11:35am – 12:15 pm
Townhall: Transacting at Scale – Building the Marketplaces of the Future
Kimberly Norris, Group Vice President, Spectrum Reach
Sandra Sareyko,  VP of Platforms Sales/Advanced TV,
Jullian Zilderbrand, EVP, Advanced Media, ViacomCBS
Eric Mathewson, CEO, WideOrbit
Moderator: Ashley Swartz

12:15 – 12:25 pm
Puerto Rico’s Young People in Crisis, an Update
Olga Ramos, President of the Boys & Girls Clubs of Puerto Rico
moderated  by Jose Cancela, President of Telemundo/NBCU Puerto Rico, Introduced by Andy Plesser

12:30 – 1;30 pm
Group Lunch  Las Olas Terrace  

1:30 – 2:15 pm 
Finding Solutions to Poverty on Puerto Rico
An optional meeting with Olga Ramos in luncheon room.

6:45 – 7:00 pm
Gala Dinner and After Dinner Party in Old San Juan
Bus pick-up at the El Caribe to La Marqueta begins at 6:45p for the gala reception, dinner and charity auction. Buses return starting at 9:45p for both the after party at the Cinema Bar 1950 in Old San Juan, and for those who prefer a hotel drop off.  Party hosted by Xandr. Gracias!  Return  buses from the Cinema Bar to the hotel at beginning at 11:15p – midnight.  Note: La Marqueta is about a 15-minute wall from the hotel.

Friday February 7th

7:30 – 8:30 am 
Networking Breakfast

8:30 – 8:35 am
Retreat Recap and What’s Next  
Jon Watts

8:35 – 8:50 am
Keynote: Streaming services, Coming of Age
Mark Rotblat, CRO, Tubi
with Jon Watts

8:50 – 9:30 am
Panel: OTT & Streaming Services – The Next Wave
Harold Morgenstern, SVP, National Head of Ad Sales, Pluto TV
Peter Graseck, VP Sales, Tubi
Maggie Zhang, EVP, Video Research & Insights, Dentsu Aegis Network
Moderator: Jon Watts

9:30 – 9:45 am

9:50 – 10:20 am
Panel: Investment and Innovation – Where Next?
Tal Chalozin, CTO & Co-Founder, Innovid
Michael Parkes, CRO, VideoAmp
Philip Smolin, Chief Strategy Officer, Amobee
Moderator: Ashley Swartz

10:20 – 11:20 am
Townhall: Putting it All Together – TV Fights Back in the 2020s
Evan Adlman, SVP Advanced TV, AMC Networks
Robert Bareuther, SVP Business Development,
Evan Hovorka, Director of Business Development, Roundel (Target)
Ashley Luongo, VP, Advanced TV,Optimized Linear, Addressable, NBCU
Allison Paley, Director of Corporate Strategy, Xandr
Joint moderators: Ashley Swartz, Jon Watts

11:20 – 11:30 am
Closing Remarks and Thank You
Andy Plesser & Jon Watts

11:30 – 12:30 
Boxed Lunch Served to stay or to go

Event Concludes