Omnicom’s Maron: Connected TV at Its Full Potential Will Be ‘Amazing’

To Courtney Maron, the managing director of enterprise partnerships at Omnicom Media Group, the most exciting part of connected TV is that it combines the familiarity of linear with the targeting of digital. For now, however, that excitement is still about potential rather than the current reality. “We’re not necessarily there yet when it comes […]

 

Horizon Media’s Dobarro: To Grow, Brands Need to Be Speaking to Multicultural Segments

Karina Dobarro, svp of multicultural and brand strategy at Horizon Media, sees music as a critical avenue to reaching the diverse audiences that clients want to connect with. In working with music video platform Vevo, Horizon Media is carving out a strategy to engage with multicultural customers when they’re most engaged. “Vevo is reflective of […]

 

Samsung’s Scott Welcomes Vevo To TV Plus

Although the TV world has spent the last five years considering the subscription video (SVOD) boom, a growing trend in ad-supported TV services (AVODs) is opening new opportunities for new entrants and for advertisers alike. Alongside Peacock, Pluto TV, Tubi and others, Samsung launched its own Samsung TV Plus, its own gateway to over-IP TV […]

 

Vevo Finds Longer Viewing Sessions On Connected TV: Butler

Music video distributor Vevo may not favor comparisons with the traditional giant of televised music video broadcasts, MTV – but there is one screen where many will find the parallel impossible not to draw. Having historically found two-thirds of its users from mobile, now – thanks to a strategy called “Vevo Everywhere” – it is […]

 

‘I Want My OTT’: Vevo’s Judelman Offers Ad Scale

It may have started out solely on YouTube and may have been cast simply as an online version of MTV, but music video network Vevo has bigger ambitions than that. In this video interview with Beet.TV, the company’s ad sales SVP Jesse Judelman explains that partnerships with a host of other platforms have given it […]