‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research

TV advertising used to be so straightforward. Now the emergence of subscription video-on-demand (SVOD) has changed the game, whilst the new wave of advertising-funded VOD (AVOD) is shaking it up again. But, as much as conventional wisdom suggests a large-scale viewer migration to over-the-top offerings, what is really happening behind the glass? That is what […]

 

PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying

The future of TV looks a little different than it did five years ago. And, at this pace of change, it even looks different than it did five months ago. Today, subscription video has boomed, but the following wave of advertiser-supported VOD services is also emerging in its wake. Preparing for an internet TV world […]

 

The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott

What is advanced television for, really? During Advertising Week New York, a panel heard how, through its Samsung Ads unit, Samsung is providing data on what its Smart TV owners are viewing to enrich advertising opportunities. Panelists debated how, thanks to technology that can observe eventual viewer outcomes like sales or clicks, and link them […]

 

Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year

Advanced TV advertising techniques promise brands the ability to precision-target consumers by the household and to more smartly cap the number of times they do so. But how quickly are brands embracing the opportunity? In this Samsung Ads panel at Advertising Week, two major brands were asked how fast they are welcoming in addressable TV. […]