BOSTON – The convergence of traditional linear TV and digital video has accelerated as more households connect their TVs directly to the internet. The shift has created more opportunities for advertisers to improve their targeting by harnessing consumer data. “In recent years, there have been certain concepts that have come to TV in terms of […]
BOSTON – Analytics is essential for publishers in managing decision making around serving video advertising, says Jason Burke, VP for Operations at VideoHub, a unit of Tremor Video.
SAN FRANCISCO — Since it started in 2012, supply-side platform Clypd has focused on building an ad sales platform for TV owners. It has started to unpack its technology, making it available to a wider set of customers. That started this month, when Nielsen launched Advanced Audience Forecasting, a tool for TV audience forecasting, built on […]
MIAMI — “Never the twain shall meet”, the saying goes. But, in the historically-separate worlds of TV and online ad sales, the walls are finally starting to come down. “Convergence is a word that comes up in every single panel that we’re all at, but convergence is real,” says Jason Burke, VP of strategic development […]
LAS VEGAS — Almost three months after AT&T’z Xandr acquired clypd to be the latest piece of its digital advertising machine, clypd – a TV ad technology supplier – says it is focused both on the near term and the longer term. Speaking with Beet.TV in this video interview at the Consumer Electronics Show, chief […]
Creation of a shared, collaborative media ecosystem is limited only by the willingness of buyers, sellers and everyone in between to work together to solve individual and common problems. Videology Chairman and CEO Scott Ferber believes there is no better venue in which such competitive camaraderie can be nurtured than Beet Retreat Miami 2017, where […]
If programmatic advertising technology means automation, what place does programmatic have the in the increasingly digital TV business? Unlike the typical picture of programmatic which most people have, TV ads are sold upfront, ahead of time, rather than in real-time. What could TV possible want with programmatic. A panel convened by Beet.TV discusses the options… […]
November 16-18, 2016 The Royal Palm South Beach with Media Partner dall sessions in East Ballroom Wednesday, November 16 Keynotes: 3:00p – 3:15p Andrew Deming, SVP, Marketing, Bank of America Dan Bruinsma, Chief Investment Officer, GroupeConnect (Publicis) with Tracey Scheppach, CEO & Founder, Matter More Media 3:15p – 3:30p Brian Cordes, Director of Client Solutions, AT&T […]
A group of senior industry leaders will gather in the Miami, November 16-18 for the upcoming Beet Retreat, a deep dive into the future of advanced TV. The three-day event will not be streamed, but will be produced as a series of some 40 videos to be published over the following four weeks. […]
COLOGNE – So-called “programmatic” methods of targeting or trading advertising may be typically associated with online media platforms – but that doesn’t mean something of the techniques can’t also be applied to linear TV. Indeed, programmatic looks like playing a part in the next TV upfront season beginning next spring, when networks will tout their upcoming shows to advertisers […]
November 16-18, 2016 The Royal Palm South Beach with Media Partner Keynote Speakers: Mike Bologna, President, Modi Media Brian Cordes, Director of Client Solutions, T&T AdWorks Andrew Deming, SVP, Enterprise Media and Communications Planning, Bank of America Kristin Dolan, CEO, 605 Scott Ferber, CEO, Videology Benjamin Jankowski, SVP Media, Mastercard Bill Livek, President, comScore Tracey Scheppach, CEO […]
The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]
Session Location: All sessions are in Studio 234, one meeting space, on the second floor. There is no registration check in, just join us. Individual tapings will happen, also on the second floor, in Studio 5 and the Gallery. Wednesday, November 11 4:00 – 6:00pm Keynotes: A Series of 20-Minute Conversations Jason Brown, VP, Advertising […]
Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply. MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy national programming and allocate […]
November 11-13, 2015 The W Fort Lauderdale with Keynote Speaker: Irwin Gotlieb, Global Chairman, GroupM Jason Brown, VP, Advertising Sales, AT&T AdWorks Kristin Dolan, COO, Cablevision Systems Scott Ferber, CEO, Videology Lou Paskalis, SVP, Media, Bank of America Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group Eric Solomon, SVP, Precision & Planning, Nielsen Featured Speakers: […]
clypd may have recently taken on $7.2 million in VC funding to build out its ambition to bring data-driven advertising to television – but an exec says things are moving faster than anticipated. “We have a total $10.5 million (in investment) – this is being used to build out the team, build out the platform,” […]