SAN FRANCISCO — Since it started in 2012, supply-side platform Clypd has focused on building an ad sales platform for TV owners. It has started to unpack its technology, making it available to a wider set of customers. That started this month, when Nielsen launched Advanced Audience Forecasting, a tool for TV audience forecasting, built on […]
If programmatic advertising technology means automation, what place does programmatic have the in the increasingly digital TV business? Unlike the typical picture of programmatic which most people have, TV ads are sold upfront, ahead of time, rather than in real-time. What could TV possible want with programmatic. A panel convened by Beet.TV discusses the options… […]
MIAMI — “Never the twain shall meet”, the saying goes. But, in the historically-separate worlds of TV and online ad sales, the walls are finally starting to come down. “Convergence is a word that comes up in every single panel that we’re all at, but convergence is real,” says Jason Burke, VP of strategic development […]
COLOGNE – So-called “programmatic” methods of targeting or trading advertising may be typically associated with online media platforms – but that doesn’t mean something of the techniques can’t also be applied to linear TV. Indeed, programmatic looks like playing a part in the next TV upfront season beginning next spring, when networks will tout their upcoming shows to advertisers […]
clypd may have recently taken on $7.2 million in VC funding to build out its ambition to bring data-driven advertising to television – but an exec says things are moving faster than anticipated. “We have a total $10.5 million (in investment) – this is being used to build out the team, build out the platform,” […]
BOSTON – Analytics is essential for publishers in managing decision making around serving video advertising, says Jason Burke, VP for Operations at VideoHub, a unit of Tremor Video.