BOSTON – Analytics is essential for publishers in managing decision making around serving video advertising, says Jason Burke, VP for Operations at VideoHub, a unit of Tremor Video.

We spoke with him yesterday at the Brightcove global customer conference where he was a speaker.

Tremor is integrated into the Brightcove publishing system, providing small and large pubishers the opportunity to tap into Tremor’s video advertising network, Burke explains.

Andy Plesser