The Weather Company Launches Twitter Video Program for Home Depot
BOSTON – The Weather Company has launched the first Twitter video program for an advertiser, the Home Depot, says Mike Finnerty, VP, Web Products, in this interview with Beet.TV. The program with Twitter, which drives views of “how to videos,” was announced last month at the Weather Company’s NewFront event. The Twitter effort went live […]
Video Services Provider Katura Finds Big Upside in Enterprise and Higher Ed Customers
When open source video platform Kaltura first launched. it appealed primarily to the media vertical, as the media industry was the first to use video online.
RAMP Raises $15 Million Venture Round
RAMP, the Boston-based provider of video-to-text metadata and related solutions for a number of major publishers, has raised a $15 million C round from StarVest Partners and others, the company announced today. This brings funding to date to $40 million.
Video Metadata Drives Engagement Rates As Much as 300 Percent, RAMP’s CEO
BOSTON — The presence of tags and transcripts in and accompanying video on the Web can drive engagement rates by anywhere from 40% to 300%, says Tom Wilde, CEO of content optimization platform RAMP. Beet.TV caught up with Wilde for a discussion of the growth of metadata in video and how it’s driving ad opportunities.
UK Soccer Team, Manchester City, To Grow Mobile And Social Video
BOSTON — Manchester City Football Club will grow its mobile and social video content, as part of the club's longterm digital strategy, says its Digital Head, Russell Stopford in this video interview with Beet.TV
3Play Media’s Interactive Video Transcripts Increases SEO
BOSTON- Video company, 3Play Media's interactive transcripts linking text to a video's audio/visual content, is helping firms make their video more accessible, searchable and engaging says its Co-Founder, Josh Miller, in this video interview with Beet.TV
France-based Mixmoov Providing Cloud-based Video Editing to Top OVP’s
BOSTON – Mixmoov, a small start-up based near Touolouse France, is providing a browser-based editing solution for several of the major online video platform companies including Brightcove, Kaltura, the Platform and Twistage, says Hareesh Vazhaparampil, senior product manager, in this interview with Beet.TV
Adobe Adds Digital Rights Managment (DRM) to Native iOS apps
BOSTON – As part of the Adobe’s “Project Primetime,” the Adobe Media Server (formerly known as Flash Media Server) is being upgraded to version 5 and Adobe Access, Adobe’s DRM solution, is upgraded to version 4.
LG READIES APP PLATFORM FOR TRANSACTIONS ON SMART TV’S
BOSTON — LG is readying a commerce platform around its smart TV app ecosystem, says Matt Durgin, Director of Content, LG Electronics, in this interview with Beet.TV
VideoHub’s Jason Burke: Analytics is Essential in Driving Video Ad Buys
BOSTON – Analytics is essential for publishers in managing decision making around serving video advertising, says Jason Burke, VP for Operations at VideoHub, a unit of Tremor Video.
Accel’s Jim Breyer: “A wonderful time to be an entrepreneur focused on video”
BOSTON — This is a "wonderful time to be an entrepreneur focused on video, " says uber venture capitalist Jim Breyer, whose Accel Partners was an early investor (2005) in Brightcove, the same year he lead his firm's investment in Facebook.
Brightcove Readies Publishers for Apple TV with Release of “Dual Screen Solution”
BOSTON – While the utility of the highly anticipated new Apple TV is a matter of considered speculation, what is clear is that it will be app-based and publishers need to get ready for the new platform, says Jeremy Allaire, CEO of Brightcove, in this inteview with Beet.TV