A partner with Twitter since 2013, NBCU is expanding its alliance globally to bolster the two companies’ longstanding advertising and content operations. This new collaboration covers Twitter markets globally and spans the NBCUniversal Sky footprint worldwide.
As part of the expanded agreement announced late last month, Twitter will provide broader sales support for NBCUniversal’s advertising partners, which empowers global, national and local marketers .
For an overview on the scope of the alliance, Beet.TV interviewed Joe Cady, SVP Strategy and Development at NBCU. He explains that this is part of an overall global expansion as part of the NBC Universal One Platform that was announce late last year.
According to NBCU, since kicking off the partnership in 2013, NBCU and Twitter have enjoyed significant growth and engagement. Total campaign growth has exceeded a 10x trajectory and in 2020, global video views for all NBCUniversal Twitter handles have grown 26% on average, alongside a 25% increase in campaigns year over year. And in late 2020, NBC Olympics and Twitter extended their innovative content partnership, working together to amplify NBC Olympics’ vast coverage of both Tokyo and Beijing.