Sky’s Addressable TV Hits Maturity In Time For Comcast/NBCU

LONDON — Europe’s leading pay-TV company was executing on household-level TV ad targeting before it was even being called “addressable TV”. Six years after launch and having just been acquired by Comcast, Sky suggests this new method of selling TV ads is now commonplace across the company. It was back in 2013 that the UK […]

 
 

From The UK To Canada: Cadent’s Growing TV Connections

TORONTO — As Cadent’s technology powers the targeted-television advertising platform that pools the inventory of Sky and Virgin Media in the UK and Ireland, the company is busy helping to scale dynamic ad insertion in Canada. Among its tasks for Sky and Virgin are creating a “compliant, walled garden” to abide by GDPR privacy strictures, […]

 
 

Sky & Finecast Foresee Strong Addressable Growth

CANNES — Together, they have partnered to raise the bar for addressable TV advertising, the new practice through which ad buyers can target viewers down to the household level. So, what do Sky and Finecast think is the future for addressable? Sky is the UK’s leading pay-TV provider, whose AdSmart was one of the world’s […]

 
 

Sky Helps Brands ‘Optimize On The Fly’ – Jamie West explains

CANNES — Whoever ultimately ends up owning UK TV and telco operator Sky, following the current acquisition scrap, won’t just be getting the country’s leading pay-TV company – it will also be gaining one of the world’s earliest addressable TV pioneers. Sky launched AdSmart back in 2014, using its own customer data to analyze viewers on […]

 
 

After Spain, OTT Is Key to Sky’s International Expansion Plans

COLOGNE — Over-the-top (OTT) Internet delivery looks like becoming the Trojan Horse for an expansion of Sky’s pay-TV business in what is emerging as a post-satellite future beyond its traditional UK. This summer, Sky, the UK’s leading pay-TV company and combined telco and channel provider, announced it will launch in Spain. But, unlike its core offering […]

 
 

Yield Management is Essential for Digital Video Business, MEC Global CEO Tim Castree

CANNES – What constitutes “premium content” is in the eye of the beholder. So rather than trying to ascertain a common definition, one’s time is better spent understanding the drivers of ROI while taking into account things like environment, ad formats and targeting. “That’s really more what we’re focused on versus worrying too much about […]

 
 

Britain’s Sky is Building ‘Common Addressable TV Currency’ With Rival Virgin

CANNES — The UK’s two leading pay-TV providers have teamed to develop a “common currency” for addressable TV advertising in the country. Sky (satellite) and Virgin Media (cable) may be fierce rivals, but this week they announced a “strategic partnership” to scale advanced TV ad targeting opportunities, against the common enemy of online platforms. In this […]

 
 

UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV

In the UK pay-TV market, they are two fierce rivals. But now satellite operator Sky and cable company Virgin Media are forming a “strategic partnership” to scale advanced TV ad targeting opportunities, against the common enemy of online platforms. The pair have announced Virgin will use data from Sky’s existing AdSmart addressable TV system, as […]

 
 

Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency

VIEQUES, PR — It operates what is becoming known as one of the world’s leading addressable TV advertising systems. Now the UK’s Sky is launching AdSmart in to Ireland. Speaking at the Beet Retreat in Vieques, Puerto Rico, in the middle of March, the satellite platform’s advanced TV director Jamie West said: “Sky AdSmart launched in […]

 
 

Sky Taking Viacom’s Channel 5 Addressable In The New Year, Exec West Says

LONDON — European satellite TV operator Sky is far more than a one-trick pony. As well as beaming satellite TV for the last couple of decades, Sky is also a telco, a TV channel operator and an ad sales house. That diversity gives it breadth that extends beyond its own platform, and beyond its own content. Case in point […]

 
 

FreeWheel Co-Founder Diane Yu: Big Tech Platforms Need To Be Agile, Anticipate Customer Demands

COLOGNE-Being a big ship that cannot turn quickly is not a ship you want to be piloting when it comes to technology platforms, according to Diane Yu, CTO and one of three co-founders of premium video solutions provider FreeWheel. Unless you are agile enough to grow while anticipating all customers’ demands, “You then fall behind […]

 
 

Sky May Put Premium Soccer Clips On YouTube, Facebook, Twitter

LONDON — It has been a spring and summer in which digital-native platforms have risen up, signing deals to carry live premium sport broadcasts. Twitter: First, there was the deal in which Twitter will share rights to air 10 Thursday-night NFL games, alongside NBC and CBS but on a global basis. YouTube: Then UK pay-TV challenge BT […]

 
 

Britain’s Sky with Ad-Tech Partners to Go Global, West Says

LONDON — Sky, the UK’s leading pay-TV platform is hoping to add more ad-tech services partnerships to a recent raft of deals, as it looks to expand on the effectiveness of its TV ad targeting and multi-screen ad sequencing technologies against the rise of online rivals. The satellite TV company’s own addressable TV offering, Sky AdSmart, has been live in the market […]

 
 

Sky Has Served Three Billion Addressable TV Ads

LONDON — Two years after it launched, UK satellite TV operator Sky’s addressable TV technology has hit some milestones. The AdSmart system was a long time coming, but has already begun to change change the market. Amongst the numbers, head Graeme Hutcheson revealed at a Beet.TV recorded panel: 5,000 campaigns placed to date. almost 1,000 advertisers so far. […]

 
 

Sky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics

LONDON — In the digital media ecosystem, disintermediation lurks around every corner. With so much of the advertising industry in flux, it is easy for an incumbent player to be dislodged by market forces. European satellite operator, channel owner and telco Sky is fighting against that tide when it comes to next-generation advertising, launching an analytics suite for its […]

 
 

Sky’s AdVance Connects Ad Ops Across Screens: West

LONDON — European satellite operator, channel owner and telco Sky has been pioneering the cross-over of digital media and TV ad sales these last couple of years, notably launching Sky AdSmart, its addressable TV offering, allowing advertisers to target individual households. Then, in October, the company bowed AdVance, a suite knitting together data from across its many screens […]

 
 

Sky Aims To Make Non-Linear Go Large, West Says

LONDON — European satellite operator, channel owner and telco Sky is celebrating two years of growth in its pioneering addressable TV advertising platform, AdSmart. Deputy MD Jamie West tells Beet.TV the service, which allows advertisers to target individual household set-top boxes using more than 532 attributes held by Sky about its customers, has clocked up 700 advertisers, 4,000 […]

 
 

Sky’s Jamie West: Videology and FreeWheel Mean Single Campaign Management Across Screens, with “Compliance”

LONDON —  The alliance between  Sky, U.K’s big satellite broadcaster and U.S. video adtech providers Videology and FreeWheel, means that the company will be able to serve single ad campaigns across all screens including linear TV, says Jamie West, Deputy Managing Director of Sky Media in this interview with Beet.TV He noted the new architecture assures […]

 
 

UK’s Sky Taps Videology for Programmatic Video Ad Solution

FORT LAUDERDALE – Sky, the U.K. satellite TV operator, has selected Videology to provide services to automate and manage its “converged video advertising solution,” the companies announced today. Last week at the Beet.TV executive retreat, we interviewed Videology CEO Scott Ferber about the the emergence of “agnostic” video and the new opportunities for broadcasters to manage […]

 
 

UK’s Sky Announces Multi-Platform Ad Targeting

The UK’s satellite TV and broadband provider Sky has already taken a world-leading deployment in addressable TV advertising under its AdSmart technology. Now it’s looking to combine its multi-platform offerings in to a single ad proposition. AdVance is the name given to a new suite from the company’s Sky Media ad sales division, threading together data from TV […]

 
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