Kristi Argyilan, the pioneering advanced advertising executive who has launched Target’s media platform called Roundel, will be one of the keynote speakers at the BeetRetreat, an executive retreat in San Juan, February 5-7.

The other keynote speakers are Cadreon’s Erica Schmidt, DISH’s Kevin Arrix, NBCU’s Dominick Vangeli, 605’s Noah Levine and Tubi’s Farhad Massoudi

We interviewed Argyilan recently at Advertising Week in New York.   We have republished the the video on this post.

The conference in Puerto Rico will explore how consumer preference is driving the transformation of the TV/premium video business. It will focus on relevance: on what consumers want: What is the value exchange and where is the upside for programmers, distributors and marketers.

The program will explore creative advertising formats and strategies; direct-to-consumer strategies, the best use of data in audience targeting; addressable delivery; and performance measurement. The program will explore developments in the U.S. and worldwide.

Here are the panelists and attendees.

Kelly Abcarian, GM, Advanced Video Advertising, Nielsen
Kristi Argyilan, President, Roundel at Target
Julie Anson, Director, Strategic Investment, Advanced TV, MAGNA Global
Kevin Arrix, SVP, DISH Media Sales
Mike Bologna, President One-2-One Media at Cadent
Lance Brothers, CRO, NCSolutions
Sean Cunningham, CEO, VAB
Dan Callahan, VP, Audience Sales, FOX Corporation
Tal Chalozin, CTO & Co-Founder, Innovid
Brad Danaher, Director of TV Solutions, Experian Marketing Services
Peter Dolchin, Head of Telco and Video Distributor Partnerships, Google
Scott Grunther, CRO, EDO
Anupam Gupta, Chief Product Officer, 4C
Melanie Hamilton, VP, National Sales, Effectv (Comcast)
Evan Hovorka, Director of Business Development, Target
Carol Hinnant, EVP, Comscore
John Hoctor, President, Data + Math, a Liveramp company
Caroline Horner, SVP, Products, 605
Marissa Jimenez, President, Modi Media/GroupM
Jo Kinsella, CRO, TVSquared
Ashley, Luongo, VP, Advanced TV,Optimized Linear, Addressable, NBCU
Noah Levine, CRO, 605
Adam Lowy, Chief Commercial Officer, Telaria
Jason Manningham, GM, Blockgraph, a Comcast company
Eric Mathewson, CEO, WideOrbit
Farhad Massoudi, CEO, Tubi
Jodie McAfee, SVP, Inscape & Project OAR
Sean Muller, CEO,
Laura Nelson, SVP, Advertising Solutions, Disney
Nicolle Pangis, CEO, Ampersand
Joanna O’Connell, VP and Principal Analyst, Forrester Research
Mark Rotblat, CRO, Tubi
Tracey Scheppach, CEO, Matter More Media
Michael Scott, Head of Sales, Brands, NA Samsung Ads
Erica Schmidt, Global CEO, Cadreon IPG Mediabrands
Philip Smolin, Chief Strategy Officer, Amobee
Jonathan Steuer, Chief Research Officer, Omnicom Media Group
Andre Swantson, CEO, Tru Optik
Ashley Swartz, CEO, Furious Corp
Dominick Vangeli, VP, Advanced Advertising Products, NBCU
Jon Watts, Managing Director, Co-Founder, MTM
Andrew Ward, President, Ampersand
Maggie Zhang, EVP, Video Research & Insights, Dentsu Aegis Network
Jullian Zilderbrand, EVP, Advanced Media, ViacomCBS

The event is sponsored by 605, DISH Media, NBCUniversal, Roundel and Tubi.

Please find more about the event here.  In addition to the speakers, there will be 50 non-panelist participants.