“Ten years ago, we were writing headlines for Google’s search index robots,” Delaney tells Beet.TV. But things have changed: “There are a few dynamics at play that push you toward equality content.
“Success is not just tricking someone in to clicking your head and reading your post. Success is when that person actually … shares it themselves. The result is that media organizations are rewarded for producing content that’s unique, satisfying, ambitious.”
Former WSJ online editor Delaney claims five million monthly readers for The Atlantic Media spin-off’s smart analysis and reporting, which launched 20 months ago.