SAN FRANCISCO – AOL announced today the creation of ONE, a platform for both buyers and sellers of digital media to transact. We sat down with AOL CEO Tim Armstrong after he presented the news as a keynote at the AdTech conference here.
He speaks about the “mechanization” of the advertising and media business and the new role of AOL. He speaks about the alliance with IPG Mediabrands, which will us the new platform as the charter agency.
Earlier we published this interview about ONE with Kristi Argyilan, President of IPG Mediabrand’s Magna Global unit.