Programmatic buying and selling of advertising will be front and center during Advertising Week in New York when AOL presents an industry event called the “Programmatic Upfront” on September 23, AOL CEO Tim Armstrong announced today in this video which we have posted below.
In framing the event, he says that “nothing is more important” to the growth of the industry then programmatic buying and selling of advertising. Joining him in the announcement is Bob Lord, CEO of the AOL Network, the advertising unit. He adds, “automated buying and selling of advertising at scale will be the only way that TV budgets will move to digital.
Lord recently joined AOL from Razorfish where he was CEO. Here is our interview with him last month at the Cannes Lions festival.
