Bravo is turning up the volume around the launch of its upcoming reality TV series Start-ups: Silicon Valley with an interactive platform that ranks the influence of paricipants, and puts their ranking and faces on six electronic billboards on Highway 101, just south of San Francisco.
Influencers are ranked according to social score which combines the person’s standing on Facebook, Instagram and Twitter, explains Ellen Stone, SVP for Marketing at Bravo, a unit of NBC Universal.
The unscripted reality series debuts on November 5. The billboards will be up November 5-11.
More on the interactive ranking reported on Venture Beat.