Finnish Broadcast Chief: The Problems with Native Apps, the Upside of HTML5

The proliferation of native Apps, individually scripted for over 100 different devices, is creating big problems for content distributors and will lead to an over-crowded user interface, says Lauri Kivinen, CEO of Finnish Broadcasting, in this interview with Beet.TV.

Finnish Broadcastsing, the nation's public broadcaster, has embraced a more "generic solution" to serving content to multiple devices by using HTML5

He cites the success of the Financial Times in using HTML5, and not native Apps, as a successful strategy.

We interviewed him recently in New York.

Andy Plesser

By Andy Plesser on December 15, 2011 @beet_tv

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Finnish Broadcast Chief: The Problems with Native Apps, the Upside of HTML5

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