Dailymotion Now Part of AOL’s New Online Video Syndication Play with 5MIN Purchase

By on 10/11/2010 6:58 AM @beet_tv

NEW YORK — With last month's acquisition of online video syndictor 5MIN by AOL, sites publishing of 5MIN videos, including the giant video sharing site Dailymotion, could soon begin to publish content from  AOL owned and operated properties. 

5MIN and Dailymotion inked a distribution deal last month.

While a sharing deal between Dailymotion and AOL could be "grandfathered" in via 5MIN, there are no specific plans at the moment.

For content creators like NextNewNetworks using on 5MIN, distribution will expand to many AOL sites. 

While the syndication play for 5MIN and its partners will expand to AOL sites, they are not limited to them.

These are some of the facets of AOL's emerging video stratetgy as explained by 5MIN founder and CEO Ran Harnevo last week in this interview with Beet.TV

While 5MIN has built a syndication business largely around lifestyle and how to videos, it will be expanding into technology, gossip and other news-focused content, he says. 

AOL vs. YouTube as Content Syndicators

In the video, he explains the value of the 5MIN versus YouTube as a distribution platform.

With the acqusition, Harneveo says he wants to build 5MIN into one of the "top three" media companies.  The company will retain its name and operate separate from its current offices in Manhattan and Tel Aviv. 

He says far from being an exit, the acquisition is a new beginning for him and his team.

Andy Plesser

Production Note:  We shot this video at studio of NextNewNetworks in Manhattan. Many thanks.

Recent Videos
image
Programmatic 2.0 Is Here: Group M’s Kowan

VIEQUES, PR — So-called programmatic techniques for trading online ads burst on the scene quickly, and is now forecast to make up 72% of total digital display ad spend by 2017, according to eMarketer. Group M’s North America programmatic buying president Joe Kowan says that rush wasn’t ...

image
Mobile Consumers Want Quick, Visual Content: Facebook’s Dugan

VIEQUES, PR — Just three years ago, only 20% of Facebook’s business came from mobile platforms. Last Q4, that was 80%. That’s testament to the changes Facebook is having to make to ensure it continues connecting with audiences. But the same goes for advertisers who use the network, ...

image
OpenX By The Numbers: Profit Up 3x In Two Years

Eight years after launching as an ad-tech platform for publishers, OpenX is growing its business at a tear. “Our net revenue (was) $140m in 2015, which is up 40% year-on-year,” OpenX CEO Tim Cadogan tells Beet.TV in this video interview. “(In) 2014 and 2015, we doubled the size of the ...

image
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee

PALM SPRING — Look out; there’s a new piece of ad-tech lingo on the block. So-called “header bidding” has emerged as “one of the primary drivers of growth in programmatic for publishers over the last year”, according to OpenX monetization VP Qasim Saifee. So what is it? ...

image
Nielsen Onboarding TAM As Measurement Wars Heat Up

PALM SPRINGS – After comScore’s merger with Rentrak to combine multi-platform media measurement, it’s over to you, Nielsen. Ad agency Group M chairman Irwin Gotlieb last year told Beet.TV media measurement is broken because measurers are using the wrong yardstick in the multi-screen era. ...

image
Deloitte Gets In To TV Tech Tools Game: Ledger

LAS VEGAS — These days, it seems it is no longer enough for a consulting firm to just offering consulting advice – you have to back it up with implementation, too. That’s what Deloitte is doing by partnering with three software providers to wrap up their offerings as one of its own, the ...

image
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck

When programmatic ad trading entered the marketplace in the form of real-time buying from open online ad networks, many publishers feared it would devalue their inventory. But, slowly, publishers have begun to exert controls to keep pricing higher than that. Now rates could rise higher again, one exec ...

image
One Screen Good, All Screens Better: Bloomberg’s Caine

PALM SPRINGS — Bloomberg appears to have been undergoing a renaissance lately, with a line-up of strong products and a solid identity running across its many media outposts. In the latest new advertising tie-up, Bloomberg Media has sold a sponsorship for the green room, during its new Bloomberg Go ...

image
Hearst Reaches Maturity With Programmatic: Parker

Time was, newspaper folk sneered with apprehension at the rise of programmatic methods of digital ad trading, fearing automation in real-time open markets would devalue their ad inventory. But times have changed, and those publishers which have dipped their toe in the water are finding growing returns on ...

image
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

PALM SPRINGS — The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers. According to comScore, the new entity can now see 260 million desktop screens 160 million mobile phone screens 95 million ...

Screen Shot 2016-02-01 at 12.05.34 AM
Turn’s New CEO On Video And The ‘Three-Legged Stool’

PALM SPRINGS — The world of advertising demand-side platforms is so new, most people may only have dealt with one or two. Bruce Falck says he has worked for five. Falck spent just four months as Brightroll’s COO until Yahoo acquired the company, last year joining Turn, the ad tech platform which ...

image
Sourcepoint Barokas’ Melds Ad Transactions To Beat Blockers

If you believe some of the market research about the prevalence of consumer ad blocking, the sky is falling on a publishing industry that has long depended on advertising. Those surveys may or may not be wholly accurate, but Ben Barokas is intent on solving the problem. Whilst working as general manager of ...

loader