News Video on Twitter to Expand as Brightcove Completes Implementation

By on 10/06/2010 5:22 PM @beet_tv

NEW YORK — With last month's launch of the new Twitter Web page, selected beta users have been able to embed videos from YouTube and Vimeo. 

Now, Brightcove has been authorized by Twitter to have its videos embedded.

Last week, at an Akamai/Brightcove rooftop event, we spoke with Brightcove's SVP, Marketing Jeff Whatcott about the opportunities for publishers to share video on Twitter.  He explains that what shows up on Twitter is the publisher's custom, branded player with advertising.

Since Brightcove has many big publishers including the New York Times, The Guardian, Time, USA Today, The Financial Times and the Washington Post, we can expect much more news video to surface on Twitter.  Surely more video publishers will follow, including the cable networks.

Here at Beet.TV, we have access to the new Twitter site and have been starting to embed our YouTube videos into Twitter posts.  It's quite simple: we cut and paste the URL of YouTube clip (not a shortened URL) into Twitter and the player is created when published.  Pretty awesome.  

Here is a link to our Twitter post with the Whatcott video from our  YouTube channel.  (See screen grab below.)

It is a bit more complicated for Brightcove customers who generally use their domain's own URL.  Twitter needs to approve these domains.  There are no Brightcove customers active on Twitter yet, we are told.  More on the Brightcove integration with Twitter by Bob Mason, co-founder and CTO.

Whatcott.twitter

Andy Plesser

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