While pay–per-view has become pervasive for live sports, Amazon’s on-demand service and adult entertainment, subscriptions and micro-payments are emerging for online video publishers. 

We can expect to see this in many areas including eduction and training.  And, some around live programming.

Today, Ooyala, the Mountain View-based online video platform announced an integration with PayPal.

Earlier this year, at the BeetTV Online Video Roundtable in San Francisco, Ooyala co-founder Bismarck Lepe spoke about the emerging opporutunity around the pay model for online video.  We have republished the video today.

Andy Plesser