VideoEgg, the online video technology and marketing company, will acquire the giant blog software company Six Apart in a deal to be announced tomorrow. The new company will be called SAY Media.
Both companies released a news about the deal late today, but did not reveal terms. Here’s the report by Brian Morrissey at Adweek.
VideoEgg was one of the first video sharing sites, launching in 20005. It was the first video platform used by Beet.TV when we launched back in 2006. Later, the company left the consumer video sharing field to focus on online video solutions for marketers.
Here’s an interview we did with CEO and co-founder Matt Sanchez back in 2008.
Six Apart is the pioneering blog software company known for its popular TypePad and Movable Type programs. (Beet.TV runs on TypePad.)
In recent years, Six Apart has been putting considerabl effort around monetizing content for bloggers. We caught up with the company’s CEO Chris Alden last year for this update on the company. Alden will not be joining the new company after the merger. His interview is below.