Interactive Video Ad Firm Innovid Raises $4 Million from Deutsche Telekom

By on 09/23/2010 11:07 PM @

Innovid, a New York-based provider of interactive pre-roll technology for publishers and marketers, has raised a new venture round of $4 million from T-Ventures, the venture capital arm of Deutsche Telekom.

Funds will allow the company to expand its operations in the U.S., Europe and in Israel where it has its R&D operations. The new round brings total financing to $7 million.

Last week, we spoke with Innovid CEO Zvika Netter about the product and the company's business model.

He describes his company as a "rich media vendor for video."  Its tools are used by publishers and advertisiers to provide interactivity to pre-roll ads – often enhancing exising television 15 or 30-second commercials for use online.  

He says that this added interactivity allows publishers to increase advertising rates (CPM) by 10 to 20 percent. He says that the company has implemented over 100 campaigns for brands including Disney, Sony Pictures, BlackBerry, Microsoft XBox Live and several auto companies and is working closely with ad agencies including Publicis' MediaVest and Digitas, Havas' MediaContacts, and WPP's Mindshare, and Omnicom's OMD

He says that the company has won wide acceptance in the U.S. with integrations with NBC Universal Turner, Fox and Viacom properties. 

The company works closely with ad networks including Tremor Media and with big online video sharing sites, notably Dailymotion.  In August, we reported on the success of Innovid units on Dailymotion.

In a related development around interactive pre-rolls, we recently reported on efforts by the video ad network ScanScout around the emergence of its "super pre-rolls" 

More on the news from TechCrunch.

Andy Plesser

Production Note:  We shot this video at the Chelsea studios of Livestream.

Recent Videos
image
Branded Content Key Focus of Digital Media, BoA Says

AUSTIN — Advertising has moved well beyond the thirteen-week cycles of the past and into branded content as the focus for the future, says Anne Finucane, Global Chief Strategy and Marketing Officer at Bank of America, in this interview with Beet.TV. “What’s here to stay is being able to ...

image
Ogilvy’s Shelly Lazarus on Long-Term Career Success

When advertising veteran Shelly Lazarus began her career more then 40 years ago, marketers dreamed then about truly being able to communicate one to one with customers. Now, that’s a reality and presents an enormous opportunity for the industry and those leading the digital charge. “When I was ...

image
Horizon CEO Koenigsberg on the Transformation of the Media Agency

AUSTIN — The new media agency of the future needs a “white canvas mindset” says Bill Koenigsberg, President and CEO of Horizon Media, in this interview with Beet.TV. “With the way the world is changing so fast, each day you need to come in and paint a new picture. You have to keep ...

image
Starcom’s CEO Donohue & “New Establishment” Brand Airbnb

AUSTIN — One of the benefits of working with “new establishment brands” is they come to media planning without any baggage attached to them that iconic marketers often have to deal with, says Lisa Donohue, CEO at Starcom USA, in this interview with Beet.TV. As an example, she points to ...

image
Can The HuffPost Show Fill Colbert’s Gap, All The Way To Cable?

AUSTIN — With two of broadcast TV’s satirical news-meisters heading to pastures new this year, is online video yet in a position to move in and occupy the space? We may find out on April 3. That’s when Huffington Post launches The HuffPost Show – but, in time, the online media ...

image
Viewable Ads Are Up By 30%: GroupM’s Montgomery

AUSTIN — If you believe some of the shocking stats over the last 18 months, close to half of online ads sold may not even technically be able to be viewed by human users. Since then, industry bodies have taken great strides to iron out the problem, whilst ad tech vendors are selling ad buyers on ...

image
FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell

AUSTIN — Comcast-owned ad tech platform FreeWheel is plugging video ad tech peer Videology in to its platform, to help advertisers buy programmatically through its FourFronts program, an extension of its private marketplace. FourFronts enables marketers and agencies to reserve video inventory with ...

image
Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty

AUSTIN — Some brands want to know the ins and outs of the new ad-buying platforms they are using, others are happy to stay hands-off – both should get what they want, according to a video ad tech platform exec. The trend is gathering amongst brands who want to take on more of the work of their ...

image
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

AUSTIN — Many digital media executives expect it is only a matter of time before “programmatic” advertising – the collection of techniques which automate online ad-buying and which has taken hold in the display ad world – will work its magic on television. Indeed, many tech and ...

image
“Persistence And Pivoting:” Keys To Success For Videology’s Scott Ferber

This time last year, Forbes magazine wrote Scott Ferber “has what it takes to be world-class business builder”. After all, six years after founding the online ad network Advertising.com with his brother in 1998, a 35-year-old Ferber sold the company to AOL for a hefty $495m. Many a founder would ...

image
OpenX Puts Ad Fraud Detection On Consumers’ Computers

There are several techniques for identifying what has become the scourge of the internet for advertisers – code that fires up web pages just to ensure ads are displayed for which a buyer must pay. Now online ad tech vendor OpenX is trying a twist on fraud detection, with a third-generation iteration ...

image
Cannes to Recognize AdTech Innovation with the “Creative Data Lions”

The organizers of Cannes Lions have announced a completely new program at Cannes Lions titled the “Innovation Festival.”  It will be a two-day program, June 25th & 26th held at the Grand Palais. The program will recognize the impact of data on the creative advertising process.  (It happens ...

loader