Interactive Video Ad Firm Innovid Raises $4 Million from Deutsche Telekom

By on 09/23/2010 11:07 PM @

Innovid, a New York-based provider of interactive pre-roll technology for publishers and marketers, has raised a new venture round of $4 million from T-Ventures, the venture capital arm of Deutsche Telekom.

Funds will allow the company to expand its operations in the U.S., Europe and in Israel where it has its R&D operations. The new round brings total financing to $7 million.

Last week, we spoke with Innovid CEO Zvika Netter about the product and the company's business model.

He describes his company as a "rich media vendor for video."  Its tools are used by publishers and advertisiers to provide interactivity to pre-roll ads – often enhancing exising television 15 or 30-second commercials for use online.  

He says that this added interactivity allows publishers to increase advertising rates (CPM) by 10 to 20 percent. He says that the company has implemented over 100 campaigns for brands including Disney, Sony Pictures, BlackBerry, Microsoft XBox Live and several auto companies and is working closely with ad agencies including Publicis' MediaVest and Digitas, Havas' MediaContacts, and WPP's Mindshare, and Omnicom's OMD

He says that the company has won wide acceptance in the U.S. with integrations with NBC Universal Turner, Fox and Viacom properties. 

The company works closely with ad networks including Tremor Media and with big online video sharing sites, notably Dailymotion.  In August, we reported on the success of Innovid units on Dailymotion.

In a related development around interactive pre-rolls, we recently reported on efforts by the video ad network ScanScout around the emergence of its "super pre-rolls" 

More on the news from TechCrunch.

Andy Plesser

Production Note:  We shot this video at the Chelsea studios of Livestream.

Recent Videos
image
Razorfish Media Chief Kathuria on Scale, TV Dollars, and Big Data

Moving TV dollars to online remains a challenge says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. “It’s very hard to find an apples to apples comparison in terms of TV money and where to move it. If you are a TV buyer, you want to scale. To effectively move ...

Steve Parker, SMG UK
Programmatic Poised to Impact TV Buying, SMG’s Steve Parker says

LONDON — Programmatic advertising not only has the potential to influence digital advertising, but also TV, says Steve Parker, co-CEO of Starcom MediaVest Group in London, in an interview with Beet.TV. “What we’re learning around programmatic video allows us to transform our relationship ...

image
More Agencies to Launch Private Exchanges, Zenith’s Zilberbrand

As programmatic buying expands, look for agencies to build more private marketplaces in the next 12 to 18 months, says Julian Zilberbrand, EVP Activation Standards, Insights, & Technology at ZenithOptimedia Group in an interview with Beet.TV. That’s because private exchanges provide an ecosystem ...

image
Programmatic TV Buying on the Horizon

Programmatic advertising has flourished digitally, but in time it will spread further to TV, says Brendan Condon, CEO of Media Property Holdings, which operates like an ad network but for TV buying by aggregating TV spend across multichannel video providers, syndicators and local broadcasters. But there are ...

image
Ad Tech Lets Advertisers Run Their Own Show: MediaMath’s Cox

Larger advertisers are beginning to realize that, with a range of new online technology, they can disintermediate their agencies to take more control of their own campaign spending, says an ad tech exec. “We’re seeing an increase in operators wanting to run their own marketing programs directly using ...

image
2014 Is ‘The Year Of Private Marketplaces’: BrightRoll’s Avila

The next stage in the adoption of  automated ad-trading tools, private marketplaces are helping so-called “programmatic” practices flourish, says an exec in the space. “If 2013 was the year of real-time bidding and programmatic coming in to reality, 2014 is the year of private ...

Stefan Maris, Civolution
Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris

Nowadays, advertisers are starting to buy ads in social media streams that are synchronized with TV ads. Soon, they may also get to buy display ads on premium publisher sites in the same way. “2014 was all about getting the pipes in place,” says Stefan Maris, global product manager of Civolution, ...

image
“Utopia” Of Programmatic TV is Getting Closer: TubeMogul’s Eadie

The holy grail of mass-market TV through which advertisers can target individual viewers is coming nearer as better and better ad tech improves prospects, says one company playing in this emerging area. “We obviously don’t have that utopic state in linear TV right now,” says TubeMogul CMO Keith ...

image
Key Focus for Programmatic Should Be Business Outcomes, Razorfish’s Kathuria

The key focus of programmatic buying should be on delivering business outcomes for a marketer, says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. If an agency can do that, then it makes sense to keep programmatic buying in house, he says. In the coming year, he predicts ...

image
Amazon to Buy Live Video Portal Twitch for $1Billion, report

Twitch, the live video platform that allows gamers to interact over  the Internet, will be acquired by Amazon for over $1 billion, the Wall Street Journal reports.   the site was formerly known as Justin.tv, a pioneering platform for personal live streaming. Last year, we spoke with chief revenue officer ...

image
Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi

WPP ad group GroupM made waves earlier this year when it announced it would no longer buy online ads from open exchange marketplaces, as first reported by Beet.TV. But rival Publicis’ VivaKi digital unit doesn’t think that’s necessarily the right strategy. “If you limit yourself by ...

image
Open Ad Exchanges Need Open Practices: IPG’s Seiler

After GroupM announced, earlier this year, it would no longer buy online ads from open exchange marketplaces, more criticism is being voiced by ad buyers about how such exchanges operate. IPG Mediabrands’ global CEO Matt Seiler tells Beet.TV in this video that more openness is needed from the ...

loader