Schmear This: Web Video Series for Kraft Helped Boost Cream Cheese Sales by 6%, Ad Age

While marketers are trying to figure out whether or not original "branded" Web video provide a return on investment, some marketers including Kraft are seeing significant results, Ad Age reports today.

An original series for Kraft's Philadelphia cream cheese helped boost sales by some 6 percent, the trade magazine reports.  The video series was part of a multi-million dollar brand relaunch. The campaign was called The Real Women of Philadelphia.

The campaign was created by Digitas/The Third Act, a Publicis unit.  For an overview on the campaign and its implementation,  we interviewed Christine Beardsell, VP/Group Creative Media Director.

We previously published this interview in June.

Andy Plesser